LEGOLAND® Japan to Host Expanded 'Play with Bluey!' Collaboration Event This Year from May 22 (Fri) to August 30 (Sun), 2026!

BBC Studios (hereinafter, BBC) will hold a special collaborative event, 'Play with Bluey!', with the globally popular animation 'Bluey' and LEGOLAND® Japan Resort (hereinafter, LEGOLAND®) from Friday, May 22, 2026, to Sunday, August 30, 2026. This event will be held within LEGOLAND®'s 'Rebuild the World Center.' Inside the facility, decorated with designs that evoke the world of 'Bluey,' visitors can enjoy the free-build activity 'Bluey and Your Home! ~Fun Friends~,' where they can freely assemble houses with LEGO® blocks using their imagination. There will also be a pre-release exhibition of new products from the 'LEGO® Bluey' series, which will go on sale worldwide starting Monday, June 1, 2026. Furthermore, in addition to limited-time photo spots, the world's first 'LEGO® Bluey' costume character will appear, offering special greetings. This event follows the same project held for 52 days from September 13 to November 3 last year. Building on last year's success, which attracted over 20,000 visitors and received great acclaim, this year's event will be an expanded version lasting over three months (101 days), including the summer holiday period. ■ Event Outline Event Name: Play with Bluey! Period: May 22 (Fri) - August 30 (Sun), 2026 Location: LEGOLAND® Japan Resort (Minato Ward, Nagoya City, Aichi Prefecture) Facility Name: Rebuild the World Center ■ Visitor Benefits Participants in the free-build activity will receive a LEGO® Bluey and LEGO® Bingo paper hat. Additionally, those who purchase products from the 'LEGO® Bluey' series at the Rebuild the World Center during the event period will receive the following purchase benefits: For purchases of 2,200 yen (tax included) or more in a single transaction, a Bluey and LEGOLAND® collaboration sticker will be presented. For purchases of 5,500 yen (tax included) or more in a single transaction, a LEGO® mini-kit will be presented. *While supplies last. ■ 3D Model Photo Spot Unique in the Asia region, 3D models of Bluey (1.65 meters tall) and Bingo (1.47 meters tall), made from LEGO® blocks, will be displayed in the facility. The Bluey model, which took a total of 190 hours to create, is assembled from 29,224 LEGO® blocks, and the Bingo model from 5,306 LEGO® blocks. For this event, a special bench inspired by LEGO® blocks will be placed between Bluey and Bingo. This photo spot allows visitors to feel as if they are sitting with Bluey and Bingo, enabling them to take many memorable family photos. ▲Limited Photo Spot Image For more details on the event, please visit the official website of LEGOLAND® Japan Resort. https://www.legoland.jp/operation/seasonal-events/bluey/ The 'LEGO® Bluey' series by BBC and the LEGO Group launched worldwide on June 1, 2025, and has been very popular, with some products selling out immediately after release. A new series will be released starting June 1, 2026. The new products to be released this time are based on Bluey's brand theme for this year, 'Playdate with Friends,' and include the following: LEGO® Bluey 'Bluey Family' Target age: 5 years and older Price (tax included): 11,980 yen Number of pieces: 466 Product number: 11217 LEGO® Bluey 'Bingo and Bluey's Grandma Play' Target age: 4 years and older Price (tax included): 2,480 yen Number of pieces: 80 Product number: 11216 LEGO® Bluey 'Rusty and Bluey Go to School Together' Target age: 4 years and older Price (tax included): 3,980 yen Number of pieces: 106 Product number: 11221 LEGO® DUPLO Series 'Bluey and Muffin's Pizza Shop Play' Target age: 2 years and older Price (tax included): 6,780 yen Number of pieces: 44 Product number: 10469 About Bluey Created by Joe Brumm and produced by the multiple Emmy® Award-winning Ludo Studio, the animated series 'Bluey' has gained high acclaim worldwide for its heartwarming and humorous portrayal of family life and the joy of play. The series depicts Bluey, an Australian Cattle Dog (also known as a Blue Heeler), living with her dad, mom, and younger sister Bingo. Bluey uses her boundless energy to play.