Heidegger Enters the Ring? The Second Installment of the Talked-About Pro-Wrestling Philosophy Book, Published at an Unprecedented Speed: 'Ring Covered in Knowledge - Pro-Wrestling Thinking 2'

BB Driving Force Inc. has released 'Ring Covered in Knowledge: Pro-Wrestling Thinking 2', the highly anticipated sequel to their pro-wrestling philosophy book. Arriving at an unprecedented speed due to popular demand, the book explores the importance of 'somatic knowledge' and humanity in the AI era through the lens of pro-wrestling.
新製品NQ 73/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 14, 2026 at 18:15
  • 🔍 Collected: April 14, 2026 at 10:01
  • 🤖 AI Analyzed: April 19, 2026 at 18:49 (128h 48m after Collected)
The previous work, 'Pro-Wrestling Thinking: Leading Narratives in the BANI Era - Knowledge of the Ring', published on March 18, 2026, generated a greater response than expected among business leaders and has been well-received (reaching as high as #4 on Amazon's best-seller ranking: Contemporary Philosophy category). In response to this enthusiasm, Hideki Fujimoto, representative of BB Driving Force Inc. (Chuo-ku, Tokyo), significantly moved up the publication of the sequel, originally scheduled for six months later, and urgently published the second installment of the series.

Ring Covered in Knowledge - Pro-Wrestling Thinking 2

● Publication Special Page (Link)
● Amazon Sales Page (Link)

■ Unprecedented speedy publication. The reason is the pro-wrestling lesson of "doing what you can do now, now"

Publishing a sequel less than a month after the release of the previous work is unprecedented in the publishing industry. However, the core of this project, and the existential lesson the author learned from pro-wrestling, is "to generously throw down the knowledge we have prepared right now in this unpredictable BANI (chaos) era."
Pro-wrestling is the ultimate business school.

■ From "Structure" to "Existence". A new perspective different from the previous work

While the previous work grasped pro-wrestling as a "structure (mechanism)" to be applied to business and organizations, this work is metaphysics that dives deep into the "existence (the texture of living)" that wrestlers have engraved on their bodies. Starting from the author's original experience of crossing an "unreasonable line of death" when his neck was suddenly broken in Shimokitazawa, it highlights the importance of "somatic knowledge" such as "pain," "aging," and "unreasonableness" that AI can never understand.
Philosophia In Anulo: The "philosophy of the ring" continuing unbroken from ancient Greece

■ Presenting the "last bastion of humanity" in the AI era

In the modern age where generative AI dominates logical consistency, what is it that only humans can do? We are now facing this fundamental "question." The philosopher Plato spent his days practicing wrestling with his mentor Socrates. The 16th US President Abraham Lincoln, who is also inducted into the National Wrestling Hall of Fame with a record of 300 wins and 1 loss, even wrestled matches with local gangs. This book defines pro-wrestling as a "world simulator that shows the future in advance." It unravels from the ring the elements required of humans in the AI/BANI era. There is no way that we, living in the modern age, can simply "dislike pro-wrestling."
The 16th US President Abraham Lincoln was a pro-wrestler.

■ Structure of this book

Introduction: Welcome to the "Ring of Knowledge"
Starting from the author's original experience of a "broken neck," it elevates pro-wrestling into a "source of knowledge" for understanding the world through the body. It invites readers to the ring as a place of existential exploration.

Chapter 1: Knowledge for Living in Chaos (BANI)
Comparing various aspects of the chaotic modern BANI society to events in pro-wrestling history, such as the collapse of WCW and the frenzy of ECW, it explains how pro-wrestling has simulated (anticipated) the world.

Chapter 2: Knowing with the Body
Focuses on "pain" and "somatic knowledge," realms that AI cannot reach. Through the pro-wrestling of Mitsuharu Misawa, a "genius of taking bumps," it presents a way of "reading the world" through the body to survive in a violent world.

Chapter 3: The Knowledge of "Presence"
From the concept of "presence" embodied by Nobuhiko Takada and Keiji Muto—dominating space and carrying history—it examines the form of knowledge that the unquantifiable "aesthetics of existence" brings to business.

Exploration of Knowledge (Column): Genealogy of being "Covered in Knowledge"
Unraveling the genealogy of the "knowledge of the ring" continuing unbroken from Plato and Lincoln, it deciphers that the essence of pro-wrestling lies in mankind's oldest educational program: the training of "virtue (Arete)."

Chapter 4: The Curse and Blessing of Stories
Explores the maddening driving force brought about by stories (narratives), which are the "second body" for humans, the curse as destiny that sometimes binds people, and the boundary between fiction and reality.

Chapter 5: Crossing Borders and Creation
Demonstrates that the will of "border-crossers" like The Great Kabuki and Muta, who destroy existing frameworks, cross boundaries, and create new value, is the key to opening up the future.

Chapter 6: The Knowledge of Relationships
Grasping pro-wrestling as the extreme of Customer Experience (CX), it provides an outlook on how the "knowledge of relationships" born from the complicity between wrestlers and spectators shapes the future of business and society.

Final Chapter: Knowledge Expanding Outside the Ring
The wisdom gained from the ring, an "encyclopedia of knowledge," is indispensable for humans living in the AI era.