BOUL’ANGE (Boul’Ange), a bakery operated by Bake Crews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masayoshi Furumine), will grand open its new permanent store, “BOUL’ANGE Ekiu Shinagawa,” inside JR Shinagawa Station on Thursday, July 16. Previously operating as a temporary pop-up, the Shinagawa location now becomes a permanent fixture.
As a major transportation hub connecting to Shinkansen and airports, Shinagawa Station welcomes countless travelers daily. With the concept of “enjoying bread like traveling,” the store will feature limited-time regional breads that have gained popularity at BOUL’ANGE’s local branches across Japan.
Unique Lineup for Daily Commuters and Souvenirs
The store introduces new refrigerated display cases, expanding its takeout offerings including a variety of sandwiches. Customers can choose their preferred sandwich for breakfast, lunch, or enjoying on a Shinkansen journey. The store layout is optimized for speed, enabling quick checkout—ideal for busy commuters.
Souvenir options are also enhanced. A highlight is the “Lemon Cake,” made with rich fermented butter dough and fresh lemon for a refreshing taste. It’s available in an original gift box (6 pieces), perfect for homecoming trips, business travel, or gifts to family and friends. Whether for daily meals or travel moments, BOUL’ANGE Ekiu Shinagawa aims to be a bakery companion for every occasion.
Regional Breads from Across Japan: Enjoy as if Traveling
Exclusive to Shinagawa Station as a gateway to travel, popular regional breads from BOUL’ANGE’s local stores across Japan will be available for a limited time. The first wave features beloved breads from Sendai, Shizuoka, and Fukuoka.
First Wave | July 16, 2026 (Thu) – August 31, 2026 (Mon)
[Sendai] Zunda Korone / Zao Donut [Shizuoka] Mikawa Mikan Korone [Fukuoka] Spicy Mentako France
※ The second wave is scheduled to launch on September 1, 2026 (Tue). Details to be announced later.
Grand Opening Exclusive: “Big Croissant” – Approximately 3x the Regular Size
To celebrate the grand opening, BOUL’ANGE will offer a limited-edition “Big Croissant” and “Big Marble Croissant,” each about three times the size of the regular version.
These eye-catching giant croissants are perfect for sharing with family or friends and make excellent souvenirs. Experience the freshly baked aroma and crisp texture—exclusive to the Shinagawa store. Only 15 of each type are available per day, so early arrival is recommended.
Grand Opening Campaign
To commemorate the opening, the first 100 customers each day who add BOUL’ANGE’s official LINE account as a friend will receive a free “Croissant” or “Original Printed Cookie.”
※ One per transaction while supplies last.
Grand Opening Campaign (Repeated)
To commemorate the opening, the first 100 customers each day who add BOUL’ANGE’s official LINE account as a friend will receive a free “Croissant” or “Original Printed Cookie.”
※ One per transaction while supplies last.
<Store Overview>
Store Name: BOUL’ANGE Ekiu Shinagawa Opening Date: July 16, 2026 (Thu) Address: 3-26-27 Takana, Minato-ku, Tokyo – Inside Central Ticket Gate, JR East Shinagawa Station Business Hours: 7:00–22:00 (Closed at 21:00 on weekends and holidays) ※ On opening day, July 16, opens at 10:00 Phone Number: 03-6633-5061
Product Lineup (Selected) – Prices include 8% tax
“BOUL’ANGE Regional Breads” Popular regional breads from across Japan come together! Limited flavors featuring local ingredients from Fukuoka, Sendai, and Shizuoka will be available for a limited time. Enjoy a special taste of travel.
[Shizuoka Exclusive] Croissant Korone – Mikawa Mikan – ¥422 Filled with generous amounts of house-made Mikawa mikan cream in a tube-shaped croissant dough.
[Sendai Exclusive] Donut – Zao Cream Cheese An – ¥422 Filled with house-made cream combining cream cheese an from Zao Dairy Farm (Miyagi Prefecture) and whipped cream.
[Sendai Exclusive] Croissant Korone – Zunda An Cream – ¥422 Filled with a special cream combining zunda an, milk cream, and whipped cream into croissant dough.
[Fukuoka Exclusive] Spicy Mentako France – ¥432 A firm-textured French bread paired with Fukuoka’s Yamaya mentako (spicy cod roe), topped with karashi shichimi and thread chili for extra spice.
<Ekiu Shinagawa Exclusive>
Big Croissant ¥886 / Big Marble Croissant ¥972
Opening commemoration exclusive. BOUL’ANGE’s popular “Croissant” and “Marble Croissant” baked at approximately three times the regular size. A visually impressive giant size perfect for sharing or as a souvenir.
<Ekiu Shinagawa Recommended>
Lemon Cake 6-Piece Box – ¥3,759
A refreshing lemon cake made with rich fermented butter dough and fresh lemon juice. Its sweet-tart flavor makes it ideal not only for personal enjoyment but also as a gift during home visits or business trips. Available in a 6-piece set in an original gift box.
About BOUL’ANGE
BOUL’ANGE, launched in June 2017 as Bake Crews’ first original bakery brand, currently operates 21 stores nationwide (as of July 2026). The store’s signature shokupan (milk bread) comes in two varieties: “Pain de mie ‘Boul’” for toasting and “Pain de mie ‘Ange’” for eating fresh. The lineup also includes the top-selling “Croissant” and other items suitable for any occasion.
HP
SHOP LIST
Company Overview
[Bake Crews Co., Ltd.] Founded: July 22, 1977 Chairman: Shigeru Sugimura President: Masayoshi Furumine Headquarters: 1-23-21 Shibuya, Shibuya-ku, Tokyo Business: Planning, manufacturing, and sales of women’s and men’s fashion; operation of direct stores and restaurants; e-commerce site operation; furniture sales; fitness business operation Group Companies: Ladurée Japon Co., Ltd., WILL WORKS Co., Ltd., Le Petit Mec Co., Ltd., Foodies USA, Inc. HP: http://www.baycrews.co.jp/
Food & Beverage Brands:
J.S. PANCAKE
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: LADUREE JAPON / WILL WORKS / Foodies USA, Inc.