THE STAND × NEW ERA® Exclusive Model Based on "9FORTY Unstructured" to be Released on July 12 (Sun)

Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Director CEO: Masayoshi Furumine) will release its latest custom-ordered model with NEW ERA® from THE STAND fool so good(s) on July 12 (Sun).

Based on NEW ERA®'s popular model "9FORTY Unstructured (940UNST)", this special model fuses the concept of THE STAND's long-selling series "THE VARIATIONS" and "FRESH CLEAN" with a soft silhouette and natural fit due to the soft backram specification without stiffeners in the front panel.

By combining the "aesthetic of refining supported designs without excessive changes" advocated by "THE VARIATIONS" and the "clean appearance unique to unprocessed materials" of "FRESH CLEAN", we have elevated supported designs to a new silhouette.

The body uses a twill material made of T/C blended yarn, which has moderate firmness and durability. By finishing it with "FRESH CLEAN", a non-wash specification that undergoes no processing, the natural clean appearance of the material is enhanced.

Embroidery colors are available in 4 variations. In addition to THE STAND's popular robin's egg blue, we offer embroidery colors that have been supported in previous collections. We have prepared a color lineup unique to THE STAND custom orders.

This item will be pre-released at "THE STAND fool so good(s)", a gift shop located within Toranomon Hills Station Tower. It will then be sequentially released at JOURNAL STANDARD stores and online stores.

Please take a look at this exclusive model from THE STAND, which allows for free combination from street style to elegant styles.

【NEW ERA® ×THE STAND fool so good(s)】

【Price】¥6,500 each (tax included)

【Release Date】July 12, 2026 (Sun)

【Available Sizes】Free Size (with adjuster)

【Available Colors】Robin's Egg Blue / Bordeaux / Deep Green / Camel

【Inquiries about the product】

・THE STAND fool so good(s)

TEL: 03-3528-8262

・JOURNAL STANDARD Omotesando

TEL: 03-6418-7961

*Scheduled to be released at JOURNAL STANDARD stores on July 24 (Fri).

Latest information will be updated on OFFICIAL Instagram (@journalstandard.jp).

Robin's Egg Blue / Bordeaux / Deep Green / Camel

Brand info

A gift shop. Selects genreless items that are "fool so good(s) = fun for everyday life" and also features an MLB official corner.

Instagram: https://www.instagram.com/thestandgram/

Company info

【Baycrews Co., Ltd.】

Date of Establishment: July 22, 1977

Chairman of the Board: Shigeru Sugimura

President: Masayoshi Furumine

Head Office Location: 1-23-21 Shibuya, Shibuya-ku, Tokyo

Business Activities: Planning, manufacturing, and sales of total fashion for ladies and men, operation of directly managed stores, operation of restaurants, operation of internet mail order sites, and sales of furniture.

Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd.

HP: http://www.baycrews.co.jp/