Base Food Co., Ltd., a developer and retailer of nutritionally complete staple foods, has announced the signing of a supplier contract with the Meiji Gakuin University Rugby Club as part of its 'BASE UP SPORTS PROJECT', which supports the enhancement of health and sports performance.
Support through 'BASE UP SPORTS PROJECT' Base Food operates the 'BASE UP PROJECT' to support physical and mental health by incorporating complete nutritional meals into daily life across sports, music, and cultural scenes. Under this agreement, the company will supply various 'BASE FOOD' series to the players and staff of the Meiji Gakuin University Rugby Club. Additionally, the partnership will include collaborative activities such as nutritional education and sports performance promotion.
About Meiji Gakuin University Rugby Club Founded in 1928, the club will mark its 100th anniversary in 2028. It competes in the Kanto University Rugby Taiko-sen B League and is currently aiming for a league championship and promotion to the A League.
<Comments from Head Coach Kuninori Takayama> 'To achieve our season goal of winning the B League and being promoted to the A League, nutrition is essential for building a body capable of enduring intense contact. This partnership is at the core of our strategy.'
<Comments from Captain Eita Sakurai> 'Many members live alone, making nutritional management difficult while balancing studies and athletics. We will build a foundation of "getting stronger through food" and aim for our goal of promotion to the A League.'
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: BASE FOOD