APEE Announces Summer 2026 Collection, Appoints BABYMONSTER as Brand Ambassador

APEE, the womenswear line of the Harajuku-based streetwear brand A BATHING APE®, has launched its latest collection for summer and appointed the global girl group BABYMONSTER as its brand ambassador.

This initiative is a new movement inviting girls worldwide to join the '#ApeeSquad'. BABYMONSTER, with their confidence, fearlessness, and diverse appeal, embodies the APEE brand spirit.

Key Styles & Collection Highlights

### 1. Main Line: Classic Streetwear Symbolizing Brand DNA Returning to the brand's founding year of 2006, this line reinterprets the roots of street culture. It features items like the “APEE 06” football jersey, blending elements of skate culture and urban hip-hop. Worn by BABYMONSTER's AHYEON and CHIQUITA. - **AHYEON's Style**: A retro ringer T-shirt paired with light green camo wide pants, channeling a '90s American campus culture vibe. - **CHIQUITA's Style**: A white-based Pink Camo Tee with a heart motif circle graphic, paired with washed denim, creating an energetic summer street style.

### 2. White Line: Effortless Chic & Pure Preppy Newly introduced this season, the 'APEE White Line' is a collection themed 'Effortless Chic,' offering a sophisticated preppy style for modern women. It features soft colors and natural silhouettes. Worn by BABYMONSTER's PHARITA and ASA. - **PHARITA's Style**: A navy gingham check cropped shirt with light-wash denim shorts, creating a refined campus mood. - **ASA's Style**: A light blue & white gingham check cami dress layered with a matching vest, giving a soft and gentle impression.

### 3. Brown Line: Retro & Effortless Party Style This line expresses the free and natural energy of the new generation's girl culture. It is based on earth tones, fused with a retro-preppy mood. Worn by BABYMONSTER's RUKA and RORA. - **RUKA's Style**: A navy striped slim knit top paired with a caramel brown washed denim mini skirt, creating a retro-preppy look. - **RORA's Style**: An off-the-shoulder striped knit top with a bubble skirt, expressing urban elegance.