Bandai Namco Entertainment to Publish First Title "Sanrio Party Land" from "Sanrio Games" Overseas

Bandai Namco Entertainment Inc. (hereinafter referred to as "the Company") announced today, June 10 (Wednesday), that it will be responsible for the overseas publishing of the home video game software "Sanrio Party Land" (overseas title: "Hello Kitty Party Land"), which will be released by Sanrio Co., Ltd. (hereinafter referred to as "Sanrio") on Thursday, October 29, 2026.

"Sanrio Party Land" is the first title from the game brand "Sanrio Games" developed by Sanrio, and it is a party game for Nintendo Switch/Nintendo Switch 2. In a town where many Sanrio characters appear, users can create their own original avatars and enjoy mini-games and board games together with Sanrio characters.

The Company will leverage its overseas network and expertise in character IP to handle marketing and publishing overseas. We will strive to deliver a game experience filled with the charm of Sanrio characters to fans around the world.

About the Game Software "Sanrio Party Land" (Overseas Title: "Hello Kitty Party Land")

The game features a total of over 145 Sanrio characters, including 16 characters who can be partners to play with in the game. It includes over 45 original mini-games packed with the charm of Sanrio characters, allowing players to see their cute appearances and unexpected sides that are not usually seen. All mini-games are cooperative games with the theme of "getting along well," and can be enjoyed not only by one person but also with friends and family, with up to 4 players. In addition to mini-games, the game includes various original content such as board games, avatar dress-up, sticker collecting, and fishing. Its appeal lies in its intuitive controls that can be enjoyed by children and adults alike, and it can be played alone or with others.

Overview

Title Sanrio Party Land (Overseas Title: "Hello Kitty Party Land")

Official Website https://www.sanrio-games.jp/games/sanrio-party-land

Scheduled Release Date October 29, 2026 (Thursday)

Platform Nintendo Switch / Nintendo Switch 2

Copyright Notice © 2026 SANRIO CO., LTD.

Domestic Publisher Sanrio Co., Ltd.

Overseas Publisher Bandai Namco Entertainment Inc.

*Information is current as of the release date. Content may change without notice after release. Please understand this in advance.

*When using logos and images, please be sure to include the following copyright notice.

© 2026 SANRIO CO., LTD.

*Screenshots are from the development version for Nintendo Switch™ 2.

*Nintendo Switch is a trademark of Nintendo.

*YouTube is a trademark of Google LLC.