Bandai Namco Entertainment to Publish First Title "Sanrio Party Land" from "Sanrio Games" Overseas
Key facts
- Bandai Namco Entertainment to Publish First Title "Sanrio Party Land" from "Sanrio Games" Overseas
- Bandai Namco Entertainment, Inc. announced that it will handle the overseas publishing of "Sanrio Party Land" (overseas title: "Hello Kitty Party Land"), a home video game software scheduled for release by Sanrio Co., Ltd. on October 29, 2026. This title is the first from Sanrio's game brand "Sanrio Games" and will be a party game for Nintendo Switch/Switch 2. It will feature over 145 Sanrio characters and more than 45 types of mini-games, board games, and avatar customization options.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Bandai Namco Entertainment, Inc. announced that it will handle the overseas publishing of "Sanrio Party Land" (overseas title: "Hello Kitty Party Land"), a home video game software scheduled for release by Sanrio Co., Ltd. on October 29, 2026. This title is the first from Sanrio's game brand "Sanrio Games" and will be a party game for Nintendo Switch/Switch 2. It will feature over 145 Sanrio characters and more than 45 types of mini-games, board games, and avatar customization options.
- Citation
- Bandai Namco Entertainment to Publish First Title "Sanrio Party Land" from "Sanrio Games" Overseas (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Bandai Namco Entertainment, Inc. announced that it will handle the overseas publishing of "Sanrio Party Land" (overseas title: "Hello Kitty Party Land"), a home video game software scheduled for release by Sanrio Co., Ltd. on October 29, 2026. This title is the first from Sanrio's game brand "Sanrio Games" and will be a party game for Nintendo Switch/Switch 2. It will feature over 145 Sanrio characters and more than 45 types of mini-games, board games, and avatar customization options.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 19:00
- 🔍 Collected: June 10, 2026 at 10:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (54h 30m after Collected)
Bandai Namco Entertainment Inc. (hereinafter referred to as "the Company") announced today, June 10 (Wednesday), that it will be responsible for the overseas publishing of the home video game software "Sanrio Party Land" (overseas title: "Hello Kitty Party Land"), which will be released by Sanrio Co., Ltd. (hereinafter referred to as "Sanrio") on Thursday, October 29, 2026.
"Sanrio Party Land" is the first title from the game brand "Sanrio Games" developed by Sanrio, and it is a party game for Nintendo Switch/Nintendo Switch 2. In a town where many Sanrio characters appear, users can create their own original avatars and enjoy mini-games and board games together with Sanrio characters.
The Company will leverage its overseas network and expertise in character IP to handle marketing and publishing overseas. We will strive to deliver a game experience filled with the charm of Sanrio characters to fans around the world.
■About the Game Software "Sanrio Party Land" (Overseas Title: "Hello Kitty Party Land")
The game features a total of over 145 Sanrio characters, including 16 characters who can be partners to play with in the game. It includes over 45 original mini-games packed with the charm of Sanrio characters, allowing players to see their cute appearances and unexpected sides that are not usually seen. All mini-games are cooperative games with the theme of "getting along well," and can be enjoyed not only by one person but also with friends and family, with up to 4 players. In addition to mini-games, the game includes various original content such as board games, avatar dress-up, sticker collecting, and fishing. Its appeal lies in its intuitive controls that can be enjoyed by children and adults alike, and it can be played alone or with others.
■Overview
Title
Sanrio Party Land (Overseas Title: "Hello Kitty Party Land")
Official Website
https://www.sanrio-games.jp/games/sanrio-party-land
Scheduled Release Date
October 29, 2026 (Thursday)
Platform
Nintendo Switch / Nintendo Switch 2
Copyright Notice
© 2026 SANRIO CO., LTD.
Domestic Publisher
Sanrio Co., Ltd.
Overseas Publisher
Bandai Namco Entertainment Inc.
*Information is current as of the release date. Content may change without notice after release. Please understand this in advance.
*When using logos and images, please be sure to include the following copyright notice.
© 2026 SANRIO CO., LTD.
*Screenshots are from the development version for Nintendo Switch™ 2.
*Nintendo Switch is a trademark of Nintendo.
*YouTube is a trademark of Google LLC.
"Sanrio Party Land" is the first title from the game brand "Sanrio Games" developed by Sanrio, and it is a party game for Nintendo Switch/Nintendo Switch 2. In a town where many Sanrio characters appear, users can create their own original avatars and enjoy mini-games and board games together with Sanrio characters.
The Company will leverage its overseas network and expertise in character IP to handle marketing and publishing overseas. We will strive to deliver a game experience filled with the charm of Sanrio characters to fans around the world.
■About the Game Software "Sanrio Party Land" (Overseas Title: "Hello Kitty Party Land")
The game features a total of over 145 Sanrio characters, including 16 characters who can be partners to play with in the game. It includes over 45 original mini-games packed with the charm of Sanrio characters, allowing players to see their cute appearances and unexpected sides that are not usually seen. All mini-games are cooperative games with the theme of "getting along well," and can be enjoyed not only by one person but also with friends and family, with up to 4 players. In addition to mini-games, the game includes various original content such as board games, avatar dress-up, sticker collecting, and fishing. Its appeal lies in its intuitive controls that can be enjoyed by children and adults alike, and it can be played alone or with others.
■Overview
Title
Sanrio Party Land (Overseas Title: "Hello Kitty Party Land")
Official Website
https://www.sanrio-games.jp/games/sanrio-party-land
Scheduled Release Date
October 29, 2026 (Thursday)
Platform
Nintendo Switch / Nintendo Switch 2
Copyright Notice
© 2026 SANRIO CO., LTD.
Domestic Publisher
Sanrio Co., Ltd.
Overseas Publisher
Bandai Namco Entertainment Inc.
*Information is current as of the release date. Content may change without notice after release. Please understand this in advance.
*When using logos and images, please be sure to include the following copyright notice.
© 2026 SANRIO CO., LTD.
*Screenshots are from the development version for Nintendo Switch™ 2.
*Nintendo Switch is a trademark of Nintendo.
*YouTube is a trademark of Google LLC.
FAQ
When will "Sanrio Party Land" be released?
It is scheduled to be released on October 29, 2026, for Nintendo Switch and Nintendo Switch 2.
Which Sanrio characters will appear in the game?
A total of over 145 Sanrio characters, including Hello Kitty, will appear.
What is the main content of the game?
Players can enjoy over 45 cooperative mini-games, board games, and avatar dress-up features.
Who will publish this game?
Bandai Namco Entertainment will handle the overseas publishing.
Where can I purchase this game?
Currently, only information about the overseas release has been announced, and specific purchase details will be revealed later.