The Idolmaster series, developed by Bandai Namco Entertainment Inc., is seeking partner companies and local governments to co-create new value by utilizing our IP for the upcoming fiscal year.
This call for partners is being widely announced through a new "Job Recruitment CM" released on The Idolmaster series official YouTube channel, as well as an advertisement published in the morning edition of the Nihon Keizai Shimbun on Monday, March 30, 2026.
The Idolmaster Series Job Recruitment CM A 15-second commercial has been released on The Idolmaster series official YouTube channel.
[The Idolmaster Series Job Recruitment CM [The Idolmaster]] https://www.youtube.com/watch?v=KN1S8M_lJlk
The Idolmaster Series Nihon Keizai Shimbun Advertisement An advertisement was published in the morning edition of the Nihon Keizai Shimbun on Monday, March 30, 2026.
Regarding Licensing Initiatives for The Idolmaster Series Our company is seeking licensees, including partner companies and local governments, to co-create new value by utilizing our IP. By proposing the optimal IP and development strategies tailored to specific regional or category needs, we provide opportunities to connect with fans across a wide range of generations and deliver new value.
In The Idolmaster series, over 340 unique idols have worked with numerous companies, stores, local governments, and facilities across various industries to carry out a wide variety of promotional activities.
We will continue to work to ensure that the idols' smiles shine in various places and that we can bring joy to as many people as possible.
We are actively seeking inquiries across a broad range of genres, including not only commercial appearances and collaborations, but also advertising, promotional campaigns, and the appointment of ambassadors.
・The Idolmaster Portal Licensing Page: https://idolmaster-official.jp/work
What is The Idolmaster Series? It is an "idol production" game content where players take on the role of a "producer" at a talent agency to train idols. It has received support from many customers for its unique idols and diverse musical tracks.
Starting as an amusement facility game in July 2005, it has expanded into a wide variety of fields, including smartphone game apps, home console games, live events, music CDs, TV anime, theatrical films, radio, and merchandise, growing into a franchise with an annual market scale exceeding 70 billion yen.
Currently, the following six brands are being developed: - The Idolmaster - The Idolmaster Cinderella Girls - The Idolmaster Million Live! - The Idolmaster SideM - The Idolmaster Shiny Colors - Gakuen Idolmaster
- The Idolmaster Portal: https://idolmaster-official.jp/ - The Idolmaster Official X (formerly Twitter): https://x.com/imas_official - The Idolmaster 20th Anniversary Special Site: https://idolmaster-official.jp/20th_anniversary - The Idolmaster Official YouTube Channel: https://www.youtube.com/channel/UCe3uJZIjfYwNNR0S6W3GvEA/videos
We are currently conducting 20th-anniversary activities as part of the "Idolmaster 20th Anniversary Year," having reached our 20th anniversary on Saturday, July 26, 2025.
*The information in this release is current as of the date of the announcement. Please note that the content is subject to change without notice after the announcement. *When publishing logos or images, please be sure to include the copyright notice below. THE IDOLM@STER™& ©Bandai Namco Entertainment Inc
FACT BOX
- Source: PR TIMES
- Category: partnership