LE SSERAFIM Takes on the Renewed Charapaki! Sanrio Characters Charapaki Chocolate Dreams Come True with LE SSERAFIM in New CM

Bandai Candy Division (Headquarters: Taito-ku, Tokyo) will release the 'Sanrio Characters Charapaki Chocolate', with renewed collaboration packaging and chocolate designs featuring Sanrio characters, from its highly popular 'Charapaki' series, which has surpassed 200 million units in cumulative shipments. It will be available from Monday, April 6, 2026, at confectionery sections of mass retailers nationwide, etc. (Distributor: Bandai Co., Ltd.) To coincide with this project, global K-Pop group LE SSERAFIM, consisting of five members, will realize a dream collaboration with Sanrio Characters for promotion. New commercials will be released from Tuesday, March 31, 2026. This CM is a must-see for fans, packed with scenes of the members actually holding the product and enjoying the 'Sanrio Characters Charapaki Chocolate'. Simultaneously, a version of the CM featuring Sanrio Characters will also be rolled out. Furthermore, various developments are planned sequentially, spearheaded by the 'Charapaki Challenge Relay' on social media by the five members of LE SSERAFIM, to further boost this project. ■ LE SSERAFIM spontaneously cheers for popular characters! New CM full of cuteness, spreading through 'Pakipaki' interactions. In this commercial, LE SSERAFIM members are filmed holding the renewed 'Sanrio Characters Charapaki Chocolate' and enjoying discovering which character appears from the package. They quickly engage in a lively exchange, reacting to the cute chocolate designs of Pochacco, Cinnamoroll, and others with phrases like 'What Paki?' and 'Cinnamoroll Paki~'. Also noteworthy are their reactions—'Special Paki!' and 'Sugopaki!'—when a special 'Special Design' featuring Hello Kitty, My Melody, and Kuromi all gathered tightly together appears for the first time in the lineup. Finally, all members synchronize their voices, shouting 'Charapaki' and 'Paki Paki~?', striking their original 'Charapaki Pose' to impressively convey the product's fun and charming worldview. In addition to the LE SSERAFIM-featured version, a character version CM featuring Sanrio Characters will also be released. Please pay attention not only to the product's appeal but also to the special collaboration between Sanrio Characters and LE SSERAFIM. ❶Title: Sanrio Characters Charapaki 'LE SSERAFIM' Ver. (15 seconds) Area: Nationwide Performers: LE SSERAFIM Period: From Tuesday, March 31, 2026 YouTube: https://youtu.be/FepgPAMbBE0 < 'LE SSERAFIM' Ver. CM>