BAKE INC. (Headquarters: Minato-ku, Tokyo; CEO: Eiichi Kasai) announced that its tea confectionery brand 'TeaDrop.' will open its first permanent store, 'TeaDrop. NEWoMan Shinjuku,' on Friday, June 19, 2026. Launched in November 2025, TeaDrop. focuses on the 'aroma of tea,' a feature highly valued by tea enthusiasts. Following successful pop-up events across Japan, including Tokyo, Aichi, Osaka, Fukuoka, Hokkaido, and Hiroshima, the brand has gained significant popularity, with some products receiving perfect 5-star reviews on the official online shop, 'BAKE the ONLINE.' The new store will be located inside the NEWoMan Shinjuku complex, right in front of the JR Shinjuku Station Miraina Tower gate, making it convenient for commuters and those looking for gifts. To celebrate the opening, the first 150 customers who purchase items totaling 3,240 JPY (tax included) or more will receive an original TeaDrop. mug. The product lineup includes the 'Tea Grace Cake' (Earl Grey and Chai flavors), 'Tea Chocolat Sand,' and 'Tea Drop Cookies,' all designed to offer a unique tea experience.

FACT BOX

  • Source: PR TIMES
  • Category: Store Opening
  • Organizations: BAKE INC.
  • Dates in source: June 19, 2026