BABY JOB's diaper subscription expands nationwide, serving 10,000 facilities and 470,000 children

BABY JOB's diaper and wet wipe subscription service for childcare facilities reached 10,000 facilities nationwide as of May 2026, serving a cumulative total of 470,000 children. Additionally, the company is collaborating with 160 municipalities to expand adoption in public childcare facilities. As dual-income households and nuclear families increase, 'time poverty' among parenting households has become a social issue. This service, which reduces the burden on parents and improves operational efficiency for childcare workers, is gaining attention as a new option for childcare support. Leveraging their experience in operating childcare facilities, BABY JOB delivers diapers and wet wipes directly to facilities. This service eliminates the need for parents to write names on individual diapers and reduces the management burden for childcare staff. Launched in July 2019, 'Tebura Toen' is the first diaper subscription in Japan, now holding the top industry share with adoption in over 10,000 facilities (120% year-on-year). It is used in approximately one out of every four childcare facilities in Japan. Parents have praised the service for saving time and making shopping easier, while childcare workers appreciate the ability to focus more on childcare. The company also operates the childcare facility search portal 'Ensagasot♪' and the cashless service 'Daredemo Kessai' to solve social issues related to child-rearing.