AXXZIA Surges on Southeast Asia's Largest E-Commerce Platforms, Exceeding 100 Million Yen GMV in 4 Days

Key facts

  • AXXZIA Surges on Southeast Asia's Largest E-Commerce Platforms, Exceeding 100 Million Yen GMV in 4 Days
  • AXXZIA ran a 4-day campaign (May 24-27, 2026) on Malaysia's Lazada and Shopee with top KOL sisters Ruyuan & Jo, achieving GMV of 3.2 million ringgit (approx. 130 million yen) and ranking No.1 in Lazada's LazMall Health category.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

AXXZIA ran a 4-day campaign (May 24-27, 2026) on Malaysia's Lazada and Shopee with top KOL sisters Ruyuan & Jo, achieving GMV of 3.2 million ringgit (approx. 130 million yen) and ranking No.1 in Lazada's LazMall Health category.

Citation
AXXZIA Surges on Southeast Asia's Largest E-Commerce Platforms, Exceeding 100 Million Yen GMV in 4 Days (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
AXXZIA ran a 4-day campaign (May 24-27, 2026) on Malaysia's Lazada and Shopee with top KOL sisters Ruyuan & Jo, achieving GMV of 3.2 million ringgit (approx. 130 million yen) and ranking No.1 in Lazada's LazMall Health category.
新商品・新サービスNQ 69/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 23:00
  • 🔍 Collected: June 4, 2026 at 14:21
  • 🤖 AI Analyzed: June 6, 2026 at 22:00 (55h 39m after Collected)
Japanese premium beauty brand AXXZIA conducted a sales campaign from May 24-27, 2026 on Malaysia's major e-commerce platforms Lazada and Shopee, partnering with popular content creator sisters Ruyuan & Jo. The campaign generated GMV of 3.2 million Malaysian ringgit (approximately 130 million yen), and the AXXZIA Malaysia Official Store secured the No.1 sales ranking in Lazada's LazMall Health category for May 2026. On Lazada, AXXZIA products also swept the top three positions in the category's product-level sales ranking during the campaign period. Key drivers were the inner-care drinks 'AG Theory AG Drink XI' and 'Venus Recipe The Pure Drink,' whose bundle sets demonstrated strong demand for the beauty-meets-wellness lifestyle in Southeast Asia. AXXZIA plans to deepen its presence across Southeast Asia through localized partnerships and premium product development.

FAQ

How much GMV did AXXZIA achieve during the Malaysia campaign?

AXXZIA exceeded 3.2 million Malaysian ringgit (approximately 130 million yen) in GMV over four days from May 24-27, 2026.

Which e-commerce platforms were used for the campaign?

The campaign was conducted on Malaysia's two major e-commerce platforms, Lazada and Shopee.

Who were the KOLs featured in the campaign?

AXXZIA partnered with Ruyuan & Jo, a top Malaysian beauty and health content creator sister duo with strong live-commerce track records.

What ranking did AXXZIA achieve on Lazada?

AXXZIA ranked No.1 in the LazMall Health category for May 2026 and swept the top three product-level sales positions during the campaign.

Which products drove the strongest sales?

The inner-care drinks AG Theory AG Drink XI and Venus Recipe The Pure Drink, especially in bundle sets, were the primary sales drivers.

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