Platform "OshiMile" Introducing "Tokyo Suntory Sungoliath" and "Suntory Sunbirds Osaka" as New Cheering Content!
Avatar Dining Lab has partnered with Suntory Sports to launch new cheering content for rugby and volleyball teams on their "OshiMile" platform. Starting April 4th, users can earn miles by dining at PRONTO locations nationwide and exchange them for exclusive team rewards, fostering a new form of fan engagement.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 21:00
- 🔍 Collected: April 3, 2026 at 12:30
- 🤖 AI Analyzed: April 17, 2026 at 09:39 (333h 9m after Collected)
Platform "OshiMile" to turn everyday dining into "cheering" with "Tokyo Suntory Sungoliath" and "Suntory Sunbirds Osaka" appearing as new cheering content!
– Campaign to win limited content by using "PRONTO" nationwide from April 4th begins –
Avatar Dining Lab LLC (Location: Minato-ku, Tokyo) has decided to collaborate with Suntory Sports Co., Ltd. to introduce the rugby team "Tokyo Suntory Sungoliath" and the volleyball team "Suntory Sunbirds Osaka" as new cheering content on "OshiMile," a new type of cheering platform that connects everyday dining scenes with entertainment.
To commemorate this initiative, a campaign will be simultaneously launched at "PRONTO" (excluding some stores) nationwide, which will serve as a partner store where users can earn miles, starting on Saturday, April 4th, 2026.
■ What is "OshiMile": Creating a New Cheering Experience in Daily Life
"OshiMile" is a platform that transforms "restaurants," the foundation of life, into new touchpoints with entertainment.
By reading receipts from dining at eligible restaurants on the LINE Mini App, users can earn miles, which can then be exchanged for limited rewards from various IPs (talents, artists, anime characters, athletes, etc.). This realizes "new fan communication" that allows users to support their teams and players not only on game days or at arenas/stadiums, but also through their daily lunch, cafe, or bar time.
■ Campaign Overview
To mark the launch of this platform, campaigns for both newly introduced teams will be held at "PRONTO" stores nationwide.
* **Campaign Period:** Scheduled from Saturday, April 4th, 2026, to Sunday, May 31st, 2026
* **Partner Stores for Mile Earning:** All "PRONTO" and "E PRONTO" stores nationwide
(※Target stores are planned to expand sequentially)
* **Target Teams (Content):** Tokyo Suntory Sungoliath, Suntory Sunbirds Osaka
During the campaign period, by using the accumulated miles, users can participate in a lottery to win prizes such as signed autographed Shikishi boards by the players and limited digital content created specifically for this project.
※Details of the prizes will be sequentially released on the official "OshiMile" and each team's official SNS, etc.
* **Usage and Participation Flow:**
1. Visit: Use a nationwide PRONTO, a partner store, and receive your receipt.
2. Earn Miles: Photograph the receipt on the "OshiMile" LINE Mini App to earn miles corresponding to your dining amount.
3. Enjoy Content: Apply for and exchange limited rewards for your supported team within the app.
Furthermore, beyond the in-app experience, collaborations such as posting joint posters and distributing tray sheets are planned at eligible PRONTO stores, offering fans an enjoyable experience within the dining space as well.
■ Regarding the Use of This Service
This service allows customers to read receipts on their own smartphones and enjoy a digital experience.
* Regarding Store Usage: Reading receipts and checking rewards are completed entirely on the customer's smartphone. No need to show screens to store staff, so please enjoy at your own pace along with your usual meal.
* Regarding Inquiries: Questions about app operation or rewards can be made through the inquiry form within the "OshiMile" app.
※To help ease congestion at partner stores, please refrain from direct phone calls or inquiries to the stores and cooperate with us.
■ Future Outlook
"OshiMile" will continue to expand collaborations with IPs from all genres, including voice actors, artists, and sports teams. We aim to build a new circular model that connects fans, IPs, and restaurants by converting daily consumption into "OshiKatsu" (support activities).
■ Related Links
* OshiMile Official X: https://x.com/Oshi_mile
* OshiMile Official LINE: https://lin.ee/N2rshqm
* Suntory Sunbirds Osaka Official Site: https://www.suntory.co.jp/culture-sports/sunbirds/
* Tokyo Suntory Sungoliath Official Site: https://www.suntory.co.jp/culture-sports/sungoliath/
■ About Avatar Dining Lab LLC
Avatar Dining Lab (ADL) is an innovation project that promotes DX (Digital Transformation) in dining experiences and aims to create new value in the restaurant industry. We are working to evolve everyday dining scenes into entertainment hubs and build next-generation social infrastructure that enriches consumers, creators, and restaurants.
Keywords: OshiKatsu, Tokyo Suntory Sungoliath, PRONTO, Suntory Sunbirds Osaka, Dining, DX, Voice Actor, Creator, LINE Mini App, Fan Marketing
– Campaign to win limited content by using "PRONTO" nationwide from April 4th begins –
Avatar Dining Lab LLC (Location: Minato-ku, Tokyo) has decided to collaborate with Suntory Sports Co., Ltd. to introduce the rugby team "Tokyo Suntory Sungoliath" and the volleyball team "Suntory Sunbirds Osaka" as new cheering content on "OshiMile," a new type of cheering platform that connects everyday dining scenes with entertainment.
To commemorate this initiative, a campaign will be simultaneously launched at "PRONTO" (excluding some stores) nationwide, which will serve as a partner store where users can earn miles, starting on Saturday, April 4th, 2026.
■ What is "OshiMile": Creating a New Cheering Experience in Daily Life
"OshiMile" is a platform that transforms "restaurants," the foundation of life, into new touchpoints with entertainment.
By reading receipts from dining at eligible restaurants on the LINE Mini App, users can earn miles, which can then be exchanged for limited rewards from various IPs (talents, artists, anime characters, athletes, etc.). This realizes "new fan communication" that allows users to support their teams and players not only on game days or at arenas/stadiums, but also through their daily lunch, cafe, or bar time.
■ Campaign Overview
To mark the launch of this platform, campaigns for both newly introduced teams will be held at "PRONTO" stores nationwide.
* **Campaign Period:** Scheduled from Saturday, April 4th, 2026, to Sunday, May 31st, 2026
* **Partner Stores for Mile Earning:** All "PRONTO" and "E PRONTO" stores nationwide
(※Target stores are planned to expand sequentially)
* **Target Teams (Content):** Tokyo Suntory Sungoliath, Suntory Sunbirds Osaka
During the campaign period, by using the accumulated miles, users can participate in a lottery to win prizes such as signed autographed Shikishi boards by the players and limited digital content created specifically for this project.
※Details of the prizes will be sequentially released on the official "OshiMile" and each team's official SNS, etc.
* **Usage and Participation Flow:**
1. Visit: Use a nationwide PRONTO, a partner store, and receive your receipt.
2. Earn Miles: Photograph the receipt on the "OshiMile" LINE Mini App to earn miles corresponding to your dining amount.
3. Enjoy Content: Apply for and exchange limited rewards for your supported team within the app.
Furthermore, beyond the in-app experience, collaborations such as posting joint posters and distributing tray sheets are planned at eligible PRONTO stores, offering fans an enjoyable experience within the dining space as well.
■ Regarding the Use of This Service
This service allows customers to read receipts on their own smartphones and enjoy a digital experience.
* Regarding Store Usage: Reading receipts and checking rewards are completed entirely on the customer's smartphone. No need to show screens to store staff, so please enjoy at your own pace along with your usual meal.
* Regarding Inquiries: Questions about app operation or rewards can be made through the inquiry form within the "OshiMile" app.
※To help ease congestion at partner stores, please refrain from direct phone calls or inquiries to the stores and cooperate with us.
■ Future Outlook
"OshiMile" will continue to expand collaborations with IPs from all genres, including voice actors, artists, and sports teams. We aim to build a new circular model that connects fans, IPs, and restaurants by converting daily consumption into "OshiKatsu" (support activities).
■ Related Links
* OshiMile Official X: https://x.com/Oshi_mile
* OshiMile Official LINE: https://lin.ee/N2rshqm
* Suntory Sunbirds Osaka Official Site: https://www.suntory.co.jp/culture-sports/sunbirds/
* Tokyo Suntory Sungoliath Official Site: https://www.suntory.co.jp/culture-sports/sungoliath/
■ About Avatar Dining Lab LLC
Avatar Dining Lab (ADL) is an innovation project that promotes DX (Digital Transformation) in dining experiences and aims to create new value in the restaurant industry. We are working to evolve everyday dining scenes into entertainment hubs and build next-generation social infrastructure that enriches consumers, creators, and restaurants.
Keywords: OshiKatsu, Tokyo Suntory Sungoliath, PRONTO, Suntory Sunbirds Osaka, Dining, DX, Voice Actor, Creator, LINE Mini App, Fan Marketing
FAQ
What is 'OshiMile'?
It is a LINE Mini App where users can earn miles by scanning restaurant receipts and exchange them for limited rewards from IPs they support, such as teams or characters.
What kind of campaign is being held?
From April 4th, a campaign will start at PRONTO nationwide, offering chances to win exclusive content from Tokyo Suntory Sungoliath and Suntory Sunbirds Osaka.
What is the purpose of this initiative?
To transform daily dining into 'OshiKatsu' (supporting loved ones/characters) and build a new circular model connecting fans, IPs, and restaurants.