AVANCÉ's "Prunelle Liner" Wins 2nd Place in "Vividness Award" for Eyeliner Category at LIPS Best Cosmetics 2026 First Half Awards

AVANCÉ Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Ryo Namba) is pleased to announce that its "AVANCÉ Prunelle Liner" has received 2nd place in the Vividness Award for the Eyeliner category at the "LIPS Best Cosmetics 2026 First Half Awards" announced by "LIPS," a cosmetic and beauty service.

The "AVANCÉ Prunelle Liner" is a liquid eyeliner characterized by its smooth application and beautiful color payoff that enhances the eye area's impression.

This time, the product was evaluated from the perspective of "color payoff," which significantly influences the finish of eyeliner, and received 2nd place in the Eyeliner category at the "LIPS Best Cosmetics 2026 First Half Awards," based on real reviews posted by users.

About the LIPS Best Cosmetics 2026 First Half Awards

The LIPS Best Cosmetics Awards are selected based on real user reviews posted on "LIPS," a beauty platform with a cumulative total of 14 million app downloads. The awards recognize items that are currently attracting attention, reflecting the actual voices of users highly interested in cosmetics and beauty.

This time, the "AVANCÉ Prunelle Liner" received 2nd place in the Eyeliner category.

LIPS Best Cosmetics 2026 First Half Awards, Eyeliner Category, Vividness Award, 2nd Place

LIPS Best Cosmetics Special Page: https://lipscosme.com/bestcosme

LIPS Best Cosmetics Special Category Page: https://lipscosme.com/bestcosme/archives/2026/half/PowderEyeShadow

About the LIPS Best Cosmetics 2026 First Half Awards

The LIPS Best Cosmetics Awards are selected based on real user reviews posted on "LIPS," a beauty platform with a cumulative total of 14 million app downloads. The awards recognize items that are currently attracting attention, reflecting the actual voices of users highly interested in cosmetics and beauty.

About the Award-Winning Item

LIPS Best Cosmetics 2026 First Half Awards

Eyeliner Category, Vividness Award, 2nd Place: "AVANCÉ Prunelle Liner"

A liquid eyeliner that enhances the impression of your eyes with a single stroke. Its clear yet natural-looking color blends well with the skin, making it easy to incorporate into daily makeup and achieving a naturally impactful finish.

The smooth brush tip allows for delicate drawing, making it easy to fill in gaps between lashes and draw fine lines or bold lines with precision. Its user-friendly design enhances the completeness of eye makeup for everyday use.

Product Features:

1. Ultra-fine Tip and New Adjuster Mechanism for Delicate Application

The ultra-fine tip and new adjuster mechanism are designed for delicate application, including between lashes, at the corners of the eyes, and on lower lashes.

It allows for easy drawing of thin lines, creating a subtle and natural finish around the eyes.

2. Nuance Colors that Blend with the Skin

Available in two colors: Gray Black and Mode Brown. These colors softly define the eye area while creating a sense of depth and sophistication.

3. Contains Serum Ingredients for Eye Care While Applying Makeup

Formulated with serum ingredients such as Sodium Hyaluronate and Acerola Fruit Extract, unique to AVANCÉ, specialists in eye zone care. It pampers the eye area while being used in daily eye makeup.

4. Water and Oil-Resistant Double Proof Formula

Resists smudging and maintains a beautiful finish. This eyeliner is easy to use even on days when sweat and oil are a concern.

5. Long-Lasting Vivid Color

While offering nuanced colors that blend with the skin, the vividness of the color lasts for a long time. The line's impression does not easily blur over time, maintaining a clean finish.

6. Easy to Remove with Warm Water

Despite its long-lasting wear, it is also attractive for its ease of removal with warm water. It can be comfortably used as an everyday eyeliner, both during makeup application and removal.

6. Quick-Drying and Non-Staining Formula

A quick-drying type that dries easily after application. It minimizes concerns about smudging from blinking or layering, and is formulated to be less likely to cause pigment staining.

Product Overview:

Product Name: AVANCÉ Prunelle Liner

Price: 1,430 yen (tax included)

Color Variations: 2 colors (Gray Black / Mode Brown)

Release Date: April 4, 2025 (Friday)

Where to Buy: Variety stores, drugstores nationwide, official online store, etc.

About AVANCÉ

AVANCÉ Co., Ltd. was launched in 1996 as a brand for the younger generation within the Hollywood Cosmetics Group. The group is known for first introducing Hollywood film makeup techniques to Japan and popularizing mascara, and AVANCÉ inherits this traditional expertise. Building on the technology of Hollywood Cosmetics, which will celebrate its 100th anniversary in 2025, AVANCÉ also pursues quality and innovation.

The brand name "AVANCÉ" means "advanced, lead, superior" in French, and the company values proposing trends that always look ahead of the times. In the 1990s, the thin eyebrow trend, influenced by charismatic artists, led to a rapid increase in women's aesthetic consciousness regarding their eyes. In April 1997, AVANCÉ launched the eyelash care serum "Lash Serum," which became a major hit. This Lash Serum series continues to be loved as a long-selling product. Since then, with the concept of "thorough care while applying makeup," the company has expanded its product line centered on the eye area, and now offers a wide range of products beyond the eye zone.

Company Profile AVANCE

Company Name: AVANCÉ Co., Ltd.

Representative Name: Ryo Namba (President and Representative Director)

Address: 4F Hollywood Beauty Plaza, 6-4-1 Roppongi, Minato-ku, Tokyo 106-0032 TEL: 03-3403-3817 Brands Handled: AVANCÉ and DÉSIR

Products Handled: Eyelash serums and other eye zone items, removers, skincare, base makeup, etc.