Autobacs Seven Co., Ltd. (President: Yugo Horii) has announced a partial renewal of its membership point benefits starting in October 2026, with the introduction of the new 'Car's Birthday Point' service.
### Background of the Renewal In recent years, the average vehicle age has been rising due to increasing vehicle prices and inflation, making regular inspections and maintenance more critical than ever. However, many customers have noted that the appropriate timing for inspections can be difficult to track. To address this, Autobacs is shifting its focus from the customer's personal birthday month to the vehicle's inspection expiration date, encouraging a habit of facing the car's condition directly.
### About the New 'Car's Birthday Point' This benefit positions the statutory vehicle inspection (shaken) expiration date as the 'Car's Birthday,' making it easier for customers to plan maintenance.
- **Reference Date**: The vehicle inspection expiration date registered in membership info. - **Award Timing**: At the beginning of the month, approximately two months before the reference date. - **Content**: Up to 2,000 points annually (Autobacs-limited V-points) based on membership rank. - **Validity**: Approximately three months from the date of issuance. - **Eligibility**: Customers must meet the following at the end of the month three months prior to the 'Car's Birthday': 1. A registered 'Vehicle Inspection Expiration Date' for a vehicle in their profile. 2. Completed 'W-registration' of a card that accumulates V-points. 3. A last visit to a store within the past year.
### Changes to the Membership System With the introduction of this new benefit, the 'Birthday Month Point' and 'Rank Keep Point' benefits will conclude with the September 2026 issuance. The awarded points can be used at all Autobacs Group stores nationwide for inspection/maintenance services and car accessory purchases.
Under the brand concept 'My PIT, My AUTOBACS,' the company continues to evolve into a trusted 'PIT' that supports all stages of car life, aiming for customer safety, peace of mind, and improved convenience.
FACT BOX
- Source: PR TIMES
- Category: News