【Free Webinar on May 20, 2026】New Norms of Advertising Review: A Lawyer Teaches How to Minimize Risk in Checks | Authense Law Firm

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Authense Law Firm (Minato-ku, Tokyo) is a firm that, under its brand slogan 'Focus on Emotions,' not only provides legal solutions but also empathizes with people's feelings to address challenges.

This webinar, considering the recent changes in the required systems for advertising review, focuses on those responsible for checking advertising expressions within companies, legal personnel who want to review internal regulations and checklists, and management. It will clearly explain the key points to grasp, based on the three axes of 'Premiums and Representations Act × Industry Guidelines × Internal Regulations.'

**Explaining the key points of 'advertising review' where three axes—laws, industry rules, and internal standards—are important.**

In recent advertising reviews, due to the increase in the number of advertisements and the complexity of expressions, a three-dimensional checking system is required, including not only compliance with the Premiums and Representations Act but also consistency with industry guidelines and internal regulations.

On the other hand, challenges arise in practice, such as 'we have internal regulations, but we don't know the legal basis,' 'corporate lawyers can check the Premiums and Representations Act, but are not involved in industry laws or guidelines,' and 'we are short-staffed and cannot keep up with reviews.'

In this webinar, lawyer Daiju Suma, who is well-versed in the practical aspects of advertising review, will clearly explain the key points to grasp in advertising review, based on the three axes of 'Premiums and Representations Act × Industry Guidelines × Internal Regulations.' While incorporating common challenges, risks of violations, and easily overlooked issues in practice, he will also introduce ideas for an effective review system and how to utilize advertising review outsourcing.

**【Webinar Title】** New Norms of Advertising Review: A Lawyer Teaches How to Minimize Risk in Checks

**【Date and Time】** May 20, 2026 (Wednesday) 12:00~12:30

**【Venue】** Online (Zoom Webinar)

**【Participation Fee】** Free

Register here

**【Webinar Content】**

1. Common challenges in the field of advertising review 2. Three-axis check including the Premiums and Representations Act, industry guidelines, and internal regulations 3. Division of roles between primary review and final judgment 4. How to utilize advertising review outsourcing

*Please note that the webinar title and content may be subject to change.

**【Recommended for】**

* Heads of legal and compliance departments * Those responsible for checking advertising expressions within companies * Those who want to review internal regulations and checklists * Those who consult with corporate lawyers but are unsure if it is sufficient from the perspective of advertising practice

**【Speaker】** Lawyer Daiju Suma (Member of the Second Tokyo Bar Association) https://www.authense.jp/lawyers/lawyer_suma/

Member of the Second Tokyo Bar Association. Graduated from Kokugakuin University, Faculty of Law, Department of Legal Studies, and completed Chuo University Law School.

He primarily handles corporate legal affairs, with a focus on advertising review and sports law. He is well-versed in related laws and industry regulations such as the Premiums and Representations Act and guidelines, providing advice to protect corporate brand image while achieving effective advertising campaigns.

He also has a strong interest in intellectual property, entertainment, and fashion law, and strives to meticulously examine and present necessary information without excess or deficiency to support accurate management decisions in companies.

He excels at proposing the best solutions by taking a comprehensive view of legal troubles, and pursues the ideal way for a lawyer to minimize the burden on clients through smooth and prompt responses.

**'Legal Cloud' to solve the shortage of legal personnel**

'Legal Cloud,' provided by Authense Law Firm, is a legal talent outsourcing service that immediately assigns qualified lawyers to companies struggling with sudden resignations or shortages of legal personnel. Lawyers with corporate legal experience directly handle tasks as part of the legal department. It can typically start within two weeks of inquiry and supports spot use for one month. We provide flexible and effective legal outsourcing services to meet the needs of companies.

Legal Cloud service details: https://www.authense.jp/komon/pickup/outsourcing/

**AI analysis! What color is Japan's emotion now?**

Authense Law Firm, with its desire to be sensitive to emotions, analyzes news and social emotions that the world is currently interested in using AI, and updates its website every three hours. What color is your emotion now?

Website: https://www.authense.jp/focus-on-emotions/

**Today's 'Emotion Front' is being distributed on official X**

Check the social emotions of the day as you would a weather forecast.

'Emotion Front,' which visualizes today's social emotions on a map by AI analysis of news, is linked to each news item.