Audemars Piguet Opens the Doors to Craftsmanship at Watches & Wonders 2026
Audemars Piguet will participate in "Watches & Wonders Geneva 2026," presenting "House of Wonders" to showcase the artistry of mechanical watchmaking. The brand will unveil "Atelier des Etablisseurs," embodying the spirit of collaboration, and introduce three new timepieces: "Etablisseur Galet," "Etablisseur Nomad," and "Etablisseur Peacock."
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- 📰 Published: April 15, 2026 at 02:00
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Audemars Piguet will participate in "Watches & Wonders Geneva 2026," held in Geneva from April 14 to 20, 2026. This exhibition embodies the brand's long-standing commitment to respecting the bonds that underpin the world of watchmaking and actively engaging in dialogue with all passionate individuals.
The space at Palexpo, themed "House of Wonders," will present the artistry of mechanical watchmaking as an immersive exhibition experience connecting the past and the future. This experience will also be the stage for the announcement of "Atelier des Etablisseurs," a new approach to creating exceptional works that honors the spirit of collaboration and rare craftsmanship. Furthermore, in conjunction with the "In the City" program, AP LAB will open at Pont de la Machine in Geneva. Through experiential educational programs, it aims to open the doors of watchmaking to a wider audience and foster the dreams of a new generation of watch enthusiasts.
Honoring the Watch Community
"Atelier des Etablisseurs" is a project that highlights talent and creativity while preserving the core craftsmanship of traditional watchmaking, reflecting the "spirit of collaboration" that has developed the Swiss watch industry over a long period.
Since the 18th century, watchmaking in the Vallée de Joux has developed under a unique system called établissage. Due to harsh climatic conditions, farmers in the region spent long winter months indoors, using that time to create miniature watch components. Many households had workshops specializing in making specific parts, such as wheels, balance cocks, and screws. The "établisseur" played the role of bringing together these independent artisans, collecting all the necessary components for a finished watch, and guiding its assembly. Audemars Piguet also operated as an "établisseur" in its early days.
Over the years, the brand has expanded technical boundaries by emphasizing "collective power" and advancing traditional watchmaking. Deepening collaboration with artisans both inside and outside the manufacture, the "Atelier des Etablisseurs," located in the historic building that now houses the Musée Atelier Audemars Piguet, aims to revive the creative spirit of établissage in the modern era.
This time, three unparalleled creations have been born, leveraging the talents of craftsmen from different fields, masterfully blending traditional techniques, cutting-edge technology, and avant-garde design.
Etablisseur Galet
"Etablisseur Galet" is inspired by pebbles rolled and polished by the waters of Lake Geneva. It combines an 18K yellow gold case with a natural stone oval dial, and the bracelet features various shapes of natural stones. Each link of the bracelet, unique in shape, is connected by small gold beads, allowing it to move smoothly like pebbles by the water. This timepiece is a fusion of jewelry, watchmaking, and stone craftsmanship, and based on the principles of établisseur, a single watchmaker is responsible for the consistent assembly, adjustment, and casing. Five variations with different natural stone combinations are scheduled to appear in 2026.
"Etablisseur Nomad"
"Etablisseur Nomad" is a model that pays homage to versatile watches. It can be used in three positions: "Closed," "Open," and "Pendulum," designed to be carried in a pocket or placed on a table. It combines faceted metal (titanium or gold) with carefully selected natural stones and comes with a special titanium or gold chain. The Caliber 7501, a protagonist of this piece, is based on the Caliber 7121 announced in 2022 and is skeletonized using a traditional fret saw. This movement, leveraging transparency and symmetry, is designed so that the bridges themselves function as indices indicating the flow of time. Five variations with different stone combinations are scheduled to appear in 2026.
Etablisseur Peacock
"Etablisseur Peacock" is an homage to secret watches. When the watch is closed, a beautifully engraved white...
The space at Palexpo, themed "House of Wonders," will present the artistry of mechanical watchmaking as an immersive exhibition experience connecting the past and the future. This experience will also be the stage for the announcement of "Atelier des Etablisseurs," a new approach to creating exceptional works that honors the spirit of collaboration and rare craftsmanship. Furthermore, in conjunction with the "In the City" program, AP LAB will open at Pont de la Machine in Geneva. Through experiential educational programs, it aims to open the doors of watchmaking to a wider audience and foster the dreams of a new generation of watch enthusiasts.
Honoring the Watch Community
"Atelier des Etablisseurs" is a project that highlights talent and creativity while preserving the core craftsmanship of traditional watchmaking, reflecting the "spirit of collaboration" that has developed the Swiss watch industry over a long period.
Since the 18th century, watchmaking in the Vallée de Joux has developed under a unique system called établissage. Due to harsh climatic conditions, farmers in the region spent long winter months indoors, using that time to create miniature watch components. Many households had workshops specializing in making specific parts, such as wheels, balance cocks, and screws. The "établisseur" played the role of bringing together these independent artisans, collecting all the necessary components for a finished watch, and guiding its assembly. Audemars Piguet also operated as an "établisseur" in its early days.
Over the years, the brand has expanded technical boundaries by emphasizing "collective power" and advancing traditional watchmaking. Deepening collaboration with artisans both inside and outside the manufacture, the "Atelier des Etablisseurs," located in the historic building that now houses the Musée Atelier Audemars Piguet, aims to revive the creative spirit of établissage in the modern era.
This time, three unparalleled creations have been born, leveraging the talents of craftsmen from different fields, masterfully blending traditional techniques, cutting-edge technology, and avant-garde design.
Etablisseur Galet
"Etablisseur Galet" is inspired by pebbles rolled and polished by the waters of Lake Geneva. It combines an 18K yellow gold case with a natural stone oval dial, and the bracelet features various shapes of natural stones. Each link of the bracelet, unique in shape, is connected by small gold beads, allowing it to move smoothly like pebbles by the water. This timepiece is a fusion of jewelry, watchmaking, and stone craftsmanship, and based on the principles of établisseur, a single watchmaker is responsible for the consistent assembly, adjustment, and casing. Five variations with different natural stone combinations are scheduled to appear in 2026.
"Etablisseur Nomad"
"Etablisseur Nomad" is a model that pays homage to versatile watches. It can be used in three positions: "Closed," "Open," and "Pendulum," designed to be carried in a pocket or placed on a table. It combines faceted metal (titanium or gold) with carefully selected natural stones and comes with a special titanium or gold chain. The Caliber 7501, a protagonist of this piece, is based on the Caliber 7121 announced in 2022 and is skeletonized using a traditional fret saw. This movement, leveraging transparency and symmetry, is designed so that the bridges themselves function as indices indicating the flow of time. Five variations with different stone combinations are scheduled to appear in 2026.
Etablisseur Peacock
"Etablisseur Peacock" is an homage to secret watches. When the watch is closed, a beautifully engraved white...