Food-Specialized TikTok Shop 'Sanchoku Ichiba' Begins Handling Frozen Foods: Supporting the Expansion of Distribution Channels for Regional Industries Through Live Commerce
Key facts
- Food-Specialized TikTok Shop 'Sanchoku Ichiba' Begins Handling Frozen Foods: Supporting the Expansion of Distribution Channels for Regional Industries Through Live Commerce
- SynaBiz Co., Ltd. has expanded its TikTok Shop 'Sanchoku Ichiba' to include frozen foods such as snow crab. By leveraging live commerce, the initiative aims to connect producers directly with consumers, optimize distribution costs, and support regional economic growth. This service allows producers and food businesses to deliver their products to a wider audience through real-time product demonstrations and sales.
- Source: PR Times
- Date: March 28, 2026
Direct answer
SynaBiz Co., Ltd. has expanded its TikTok Shop 'Sanchoku Ichiba' to include frozen foods such as snow crab. By leveraging live commerce, the initiative aims to connect producers directly with consumers, optimize distribution costs, and support regional economic growth. This service allows producers and food businesses to deliver their products to a wider audience through real-time product demonstrations and sales.
- Citation
- Food-Specialized TikTok Shop 'Sanchoku Ichiba' Begins Handling Frozen Foods: Supporting the Expansion of Distribution Channels for Regional Industries Through Live Commerce (March 28, 2026), PR Times
- Source
- PR Times
- Date
- March 28, 2026
SynaBiz Co., Ltd. has expanded its TikTok Shop 'Sanchoku Ichiba' to include frozen foods such as snow crab. By leveraging live commerce, the initiative aims to connect producers directly with consumers, optimize distribution costs, and support regional economic growth. This service allows producers and food businesses to deliver their products to a wider audience through real-time product demonstrations and sales.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:51
- 🔍 Collected: March 28, 2026 at 21:59 (21h 8m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 03:44 (413h 44m after Collected)
SynaBiz Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hiroaki Ishimaru; a wholly-owned subsidiary of AuCNET Group) has begun handling frozen foods, including snow crab, on its food-specialized TikTok Shop, 'Sanchoku Ichiba.' This expansion allows customers to enjoy a wide range of products, including seafood, local gourmet items, and popular restaurant favorites. Through the enrichment of our product lineup, we will continue to deliver more 'delicious' experiences to our customers.
About the Product-Specialized TikTok Shop 'Sanchoku Ichiba'
In February 2026, the AuCNET Group launched 'Sanchoku Ichiba,' a channel specialized in food products, to engage in live commerce utilizing a direct-from-production-area model.
This initiative is designed as a mechanism to simultaneously achieve:
· The construction of a producer-direct model
· Optimization of distribution cost structures
· Contribution to food loss reduction
· Ripple effects on the regional economy
It aims not merely for channel expansion, but for the implementation of a supply-side-driven distribution model. Utilizing the know-how in live commerce cultivated in non-food areas, we are expanding a new form of sales in the food category that delivers the appeal of production areas to more consumers.
About Product Expansion
We have added products such as snow crab, true cod, spicy pollack roe (mentaiko), red shrimp, and popular local gourmet items. Through live streams on the TikTok Shop 'Sanchoku Ichiba,' streamers present products in real-time, sharing their appeal and recommended ways to eat them.
We will continue to provide various products through initiatives such as seasonal fairs.
Future Outlook
Going forward, we will continue to expand our product offerings while collaborating with producers, processors, and food vendors to deliver more direct-from-the-source products—whose full value has not been adequately conveyed due to constraints in sales channels and distribution—to a wider audience. Producers and businesses interested in expanding their sales channels are encouraged to contact us via the 'Inquiries' section below.
Inquiries
· Contact: SynaBiz Co., Ltd., Sanchoku Ichiba Representative
· E-mail: netsea_malllive@synabiz.com
· Target: Producers involved in agriculture/fisheries, food-related businesses
'Sanchoku Ichiba' Account Overview
· Account: Sanchoku Ichiba
· Platform: TikTok Shop
· Targeted Products: General food items
· Official Account: https://vt.tiktok.com/ZSuTGUDr2/?page=TikTokShop
*Please access from a smartphone.
About AuCNET Group
The AuCNET Group utilizes data and technology to deploy distribution platforms that connect suppliers and demanders in domestic and international distribution markets. As existing businesses, we operate the market price search service 'Aucfan' and the BtoB trading platform 'NETSEA,' building a stable revenue base. Leveraging these foundations, we are currently promoting our own brand and the live commerce business 'NETSEA MallLive' as growth drivers. Focusing on 'D2X (Direct to X) Commerce,' which supports everything from product planning to sales, we are working to establish new distribution models. We will continue to advance the sophistication of our business structure by simultaneously strengthening existing foundations and expanding into growth areas.
■ SynaBiz Co., Ltd. Company Overview
· Representative: Hiroaki Ishimaru, Representative Director
· Established: July 2015
· Capital: 25 million yen (Wholly owned by Aucfan Co., Ltd., listed on the TSE Growth Market)
· Address: Sumitomo Fudosan Osaki Twin Building East 7F, 5-1-18 Kita-Shinagawa, Shinagawa-ku, Tokyo 141-0001
· URL: https://synabiz.co.jp/
About the Product-Specialized TikTok Shop 'Sanchoku Ichiba'
In February 2026, the AuCNET Group launched 'Sanchoku Ichiba,' a channel specialized in food products, to engage in live commerce utilizing a direct-from-production-area model.
This initiative is designed as a mechanism to simultaneously achieve:
· The construction of a producer-direct model
· Optimization of distribution cost structures
· Contribution to food loss reduction
· Ripple effects on the regional economy
It aims not merely for channel expansion, but for the implementation of a supply-side-driven distribution model. Utilizing the know-how in live commerce cultivated in non-food areas, we are expanding a new form of sales in the food category that delivers the appeal of production areas to more consumers.
About Product Expansion
We have added products such as snow crab, true cod, spicy pollack roe (mentaiko), red shrimp, and popular local gourmet items. Through live streams on the TikTok Shop 'Sanchoku Ichiba,' streamers present products in real-time, sharing their appeal and recommended ways to eat them.
We will continue to provide various products through initiatives such as seasonal fairs.
Future Outlook
Going forward, we will continue to expand our product offerings while collaborating with producers, processors, and food vendors to deliver more direct-from-the-source products—whose full value has not been adequately conveyed due to constraints in sales channels and distribution—to a wider audience. Producers and businesses interested in expanding their sales channels are encouraged to contact us via the 'Inquiries' section below.
Inquiries
· Contact: SynaBiz Co., Ltd., Sanchoku Ichiba Representative
· E-mail: netsea_malllive@synabiz.com
· Target: Producers involved in agriculture/fisheries, food-related businesses
'Sanchoku Ichiba' Account Overview
· Account: Sanchoku Ichiba
· Platform: TikTok Shop
· Targeted Products: General food items
· Official Account: https://vt.tiktok.com/ZSuTGUDr2/?page=TikTokShop
*Please access from a smartphone.
About AuCNET Group
The AuCNET Group utilizes data and technology to deploy distribution platforms that connect suppliers and demanders in domestic and international distribution markets. As existing businesses, we operate the market price search service 'Aucfan' and the BtoB trading platform 'NETSEA,' building a stable revenue base. Leveraging these foundations, we are currently promoting our own brand and the live commerce business 'NETSEA MallLive' as growth drivers. Focusing on 'D2X (Direct to X) Commerce,' which supports everything from product planning to sales, we are working to establish new distribution models. We will continue to advance the sophistication of our business structure by simultaneously strengthening existing foundations and expanding into growth areas.
■ SynaBiz Co., Ltd. Company Overview
· Representative: Hiroaki Ishimaru, Representative Director
· Established: July 2015
· Capital: 25 million yen (Wholly owned by Aucfan Co., Ltd., listed on the TSE Growth Market)
· Address: Sumitomo Fudosan Osaki Twin Building East 7F, 5-1-18 Kita-Shinagawa, Shinagawa-ku, Tokyo 141-0001
· URL: https://synabiz.co.jp/
FAQ
What kind of new products has the food-specialized TikTok Shop 'Sanchoku Ichiba' recently started handling?
It has begun handling frozen foods, which include items like snow crab, true cod, spicy pollack roe, and red shrimp.
When did the AuCNET Group launch the food-specialized channel 'Sanchoku Ichiba' for live commerce?
The AuCNET Group launched 'Sanchoku Ichiba' in February 2026 to engage in live commerce utilizing a direct-from-production-area model.
Who is the Representative Director of SynaBiz Co., Ltd., which runs the 'Sanchoku Ichiba' TikTok Shop?
The Representative Director of SynaBiz Co., Ltd. is Hiroaki Ishimaru, and the company is a wholly-owned subsidiary of AuCNET Group.
What are the main objectives that the 'Sanchoku Ichiba' initiative is designed to simultaneously achieve?
It aims to construct a producer-direct model, optimize distribution costs, reduce food loss, and create ripple effects on the regional economy.
How are the products presented and sold to customers on the TikTok Shop 'Sanchoku Ichiba'?
Streamers present the products in real-time through live streams, sharing the appeal and recommended ways to eat them.