[Latest Attuned Motivation Survey Report] In 2025, Workers' Mindset Makes a Major Shift from 'Promotion' to 'Stability'
Key facts
- [Latest Attuned Motivation Survey Report] In 2025, Workers' Mindset Makes a Major Shift from 'Promotion' to 'Stability'
- According to the annual survey report 'The State of Motivation Report 2026' released by Attuned Inc., employee motivation in 2025 has significantly shifted from 'growth' to 'stability.' Against a backdrop of geopolitical risks and inflation, the demand for 'Finance' (economic security) and 'Safety' (job security) has reached all-time highs. This trend is particularly pronounced among Gen Z, widening the generational gap. The company advises HR and management to adopt personalized, rather than one-size-fits-all, approaches to address this change.
- Source: PR Times
- Date: June 2, 2026
Direct answer
According to the annual survey report 'The State of Motivation Report 2026' released by Attuned Inc., employee motivation in 2025 has significantly shifted from 'growth' to 'stability.' Against a backdrop of geopolitical risks and inflation, the demand for 'Finance' (economic security) and 'Safety' (job security) has reached all-time highs. This trend is particularly pronounced among Gen Z, widening the generational gap. The company advises HR and management to adopt personalized, rather than one-size-fits-all, approaches to address this change.
- Citation
- [Latest Attuned Motivation Survey Report] In 2025, Workers' Mindset Makes a Major Shift from 'Promotion' to 'Stability' (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
According to the annual survey report 'The State of Motivation Report 2026' released by Attuned Inc., employee motivation in 2025 has significantly shifted from 'growth' to 'stability.' Against a backdrop of geopolitical risks and inflation, the demand for 'Finance' (economic security) and 'Safety' (job security) has reached all-time highs. This trend is particularly pronounced among Gen Z, widening the generational gap. The company advises HR and management to adopt personalized, rather than one-size-fits-all, approaches to address this change.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 17:00
- 🔍 Collected: June 2, 2026 at 08:20
- 🤖 AI Analyzed: June 2, 2026 at 08:23 (3 min after Collected)
Attuned Inc. (Chiyoda-ku, Tokyo; CEO: Casey Wahl), provider of the SaaS 'Attuned' that visualizes individual intrinsic motivators, has released its fourth consecutive annual survey report, 'The State of Motivation Report 2026.' This report reveals, through proprietary data, the reality of 2025, a year in which global employee motivation underwent significant fluctuations.
'Finance' and 'Safety' Reach Record Highs
Reflecting a 2025 filled with uncertainty—geopolitical risks, prolonged inflation, and job anxiety due to AI—employee interests have largely shifted from a 'growth/promotion' orientation to a 'stability/security' orientation.
'Finance' (the desire for financial security and well-being) recorded its second-highest score ever at 60.32%, up 3.89 points from the previous year, while 'Safety' (the desire for stability and constant prosperity) reached a record high of 57.18%. Conversely, 'Competitiveness,' 'Growth,' 'Creativity,' 'Feedback,' and 'Rationality' all dropped to their lowest levels on record. Furthermore, 'Autonomy,' which had been on a downward trend for six consecutive years, reversed and rose for the first time, reflecting employees' true feelings about the trend of returning to the office.
Widening Generational Gap Seen in Gen Z
The change is particularly striking in Gen Z. Hit hardest by the rising cost of living, Gen Z's 'Finance' score soared to 66.63%, an 11.05-point increase from the previous year, marking the highest score across all generations and all categories in 2025. In contrast, Baby Boomers showed a higher consciousness towards 'Competition' and 'Innovation,' indicating a significant divergence in motivational direction among generations.
The Need for a 'Personalized Optimization' Perspective for HR and Management
One-size-fits-all measures can no longer meet the diverse motivations of employees. Visualizing each individual's intrinsic motivators is the starting point for improving engagement and preventing turnover. The full report can be downloaded from the official Attuned website.
FAQ
What is the main finding of this report?
In 2025, employee motivation significantly shifted from 'growth and promotion' to 'stability and security.' The demand for 'Finance' and 'Safety' reached all-time highs.
Why did employee motivation change?
The primary cause is believed to be increased societal uncertainty, including geopolitical risks, prolonged inflation, and job insecurity due to AI.
What are the notable characteristics of Gen Z?
Gen Z, being most affected by the rising cost of living, showed a sharp increase in their demand for 'Finance,' jumping by over 11 percentage points year-on-year to the highest score across all generations and categories.
What does the rise in the 'Autonomy' score signify?
After declining for six consecutive years, 'Autonomy' turned to an increase for the first time. This may reflect employees' true desire for more flexible working styles in response to the growing trend of returning to the office.
What does the report recommend to business leaders?
It points out that one-size-fits-all HR policies are becoming ineffective due to diversifying employee motivations. It recommends visualizing individual intrinsic motivators and taking a personalized approach to improve engagement and prevent turnover.