熱田朔日市的景象
以名古屋市熱田區為中心活動的城鎮發展團體「Atsuta Miyashuku Kai」（會長：花井芳太朗）迎來了每月一日舉辦的「熱田朔日市」活動舉辦屆滿11週年。為此，他們公開了旨在向世界傳達熱田永恆魅力的全新品牌形象影片。
本新聞稿的重點
對象：【現代的城鎮居民】由超過100名成員組成，以30至40多歲為主，成員背景多元，包括老字號商家、NPO、一般上班族、個人事業主及大學等，由「Atsuta Miyashuku Kai」自行企劃製作。
目的：【傳承普遍的價值】這不單純是活動預告。影片以英文版同步製作，捕捉擁有1900多年歷史的聖地的「靜謐」以及每月一日的「熱鬧」，作為永久性的品牌影片使用。
未來展望：【從點到面的串聯】以本影片為開端，未來將結合更多城鎮發展活動，並企劃製作觀光地圖等措施，強化國內外旅客的吸引力。
熱田神宮 本宮
Atsuta Miyashuku Kai 成員
熱田朔日市
「朔日參拜」是自古流傳下來的習俗，即每月一日（朔日）參拜神社佛閣。為了讓更多人認識這個「朔日參拜」的習俗，Miyashuku Kai 舉辦了「熱田朔日市」。與熱田有淵源的企業等會設攤，為參拜者提供「款待」。由四家老字號商家（Kiyome Mochi、Kakuya Yoshihiro、Myokouen、Atsuta Horai-ken）共同開發的限定和菓子「Atsuta Miyamo-chi」也成為了特色名產。
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常見問題
What is Atsuta Miyashuku Kai?
Atsuta Miyashuku Kai is a town development group based in the Atsuta Ward of Nagoya City, comprising over 100 diverse members, primarily in their 30s and 40s, including long-established businesses, NPOs, company employees, and sole proprietors.
What is the Atsuta Tsuitachi Market?
The Atsuta Tsuitachi Market is an event held on the first day of each month to promote the ancient custom of 'Tsuitachi Mairi' (visiting shrines and temples on the first day of the month). It features stalls from companies related to Atsuta and offers hospitality to visitors. A special Japanese sweet called 'Atsuta Miyamo-chi' is a signature item.
What is the purpose of the new branding video?
The new branding video was created to convey the timeless charm and historical significance of Atsuta, which has a history of over 1900 years, to a global audience. It aims to attract both domestic and international tourists and serve as a permanent brand movie.
What is 'Tsuitachi Mairi'?
'Tsuitachi Mairi' is an ancient Japanese custom of visiting shrines and temples on the first day (Tsuitachi) of each month.
