Scene from the Atsuta Tsuitachi Market

The town development group 'Atsuta Miyashuku Kai' (Chairman: Yotaro Hanai), which is active mainly in the Atsuta Ward of Nagoya City, has reached the 11th anniversary of the 'Atsuta Tsuitachi Market,' an event held on the first day of each month. To commemorate this milestone, they have released a new branding video to convey the timeless charm of Atsuta to the world.

Key Points of This Release Who: The 'Modern Townspeople' - Atsuta Miyashuku Kai, comprised of over 100 diverse members, primarily in their 30s and 40s, including long-established businesses, NPOs, general company employees, sole proprietors, and university students, planned and produced the video themselves. Why: 'Inheriting Universal Value' - This is not merely an event announcement. The video, produced in English as well, captures the 'tranquility' of a sacred site with over 1900 years of history and the 'excitement' of the first day of each month, serving as a permanent brand movie. Future: 'From Points to a Network for Exploration' - Starting with this video, they plan to link it with further town development activities and initiatives such as planning and producing tourist maps to strengthen inbound tourism from both domestic and international visitors. Main Hall of Atsuta Jingu Shrine

Members of Atsuta Miyashuku Kai

Atsuta Tsuitachi Market 'Tsuitachi Mairi' is an ancient custom of visiting shrines and temples on the first day (Tsuitachi) of each month. To widely promote this 'Tsuitachi Mairi,' Miyashuku Kai holds the 'Atsuta Tsuitachi Market.' Companies and organizations related to Atsuta set up stalls and offer 'hospitality' to visitors. A special Japanese sweet called 'Atsuta Miyamo-chi,' jointly developed by four long-established businesses (Kiyome Mochi, Kakuya Yoshihiro, Myokouen, and Atsuta Horai-ken), has become a signature item. <figcaption class="p

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  • Source: PR TIMES
  • Category: News