What is Atsuta Miyashuku Kai?

Atsuta Miyashuku Kai is a town development group based in the Atsuta Ward of Nagoya City, comprising over 100 diverse members, primarily in their 30s and 40s, including long-established businesses, NPOs, company employees, and sole proprietors.

What is the Atsuta Tsuitachi Market?

The Atsuta Tsuitachi Market is an event held on the first day of each month to promote the ancient custom of 'Tsuitachi Mairi' (visiting shrines and temples on the first day of the month). It features stalls from companies related to Atsuta and offers hospitality to visitors. A special Japanese sweet called 'Atsuta Miyamo-chi' is a signature item.

What is the purpose of the new branding video?

The new branding video was created to convey the timeless charm and historical significance of Atsuta, which has a history of over 1900 years, to a global audience. It aims to attract both domestic and international tourists and serve as a permanent brand movie.

What is 'Tsuitachi Mairi'?

'Tsuitachi Mairi' is an ancient Japanese custom of visiting shrines and temples on the first day (Tsuitachi) of each month.

[Nagoya, Atsuta] 1900 Years of History to the World. Local Volunteer Group 'Atsuta Miyashuku Kai' Releases New Branding Video Depicting the Town's Pride.

March 30, 2026

Key facts

[Nagoya, Atsuta] 1900 Years of History to the World. Local Volunteer Group 'Atsuta Miyashuku Kai' Releases New Branding Video Depicting the Town's Pride.
Atsuta Miyashuku Kai releases a new branding video to share Atsuta's charm with the world.
Source: PR Times
Date: March 30, 2026

Direct answer

Atsuta Miyashuku Kai releases a new branding video to share Atsuta's charm with the world.

Citation: [Nagoya, Atsuta] 1900 Years of History to the World. Local Volunteer Group 'Atsuta Miyashuku Kai' Releases New Branding Video Depicting the Town's Pride. (March 30, 2026), PR Times
Source: PR Times
Date: March 30, 2026

Atsuta Miyashuku Kai releases a new branding video to share Atsuta's charm with the world.

NQ 50/100出典：PR Times

📋 Article Processing Timeline

📰 Published: March 30, 2026 at 21:07
🔍 Collected: March 30, 2026 at 22:56 (1h 48m after Published)
🤖 AI Analyzed: April 16, 2026 at 05:25 (390h 29m after Collected)

[Nagoya, Atsuta] 1900 Years of History to the World. Local Volunteer Group 'Atsuta Miyashuku Kai' Releases New Branding Video Depicting the Town's Pride. — Scene from the Atsuta Tsuitachi Market

The town development group 'Atsuta Miyashuku Kai' (Chairman: Yotaro Hanai), which is active mainly in the Atsuta Ward of Nagoya City, has reached the 11th anniversary of the 'Atsuta Tsuitachi Market,' an event held on the first day of each month. To commemorate this milestone, they have released a new branding video to convey the timeless charm of Atsuta to the world.

■ Key Points of This Release

Who: The 'Modern Townspeople' - Atsuta Miyashuku Kai, comprised of over 100 diverse members, primarily in their 30s and 40s, including long-established businesses, NPOs, general company employees, sole proprietors, and university students, planned and produced the video themselves.

Why: 'Inheriting Universal Value' - This is not merely an event announcement. The video, produced in English as well, captures the 'tranquility' of a sacred site with over 1900 years of history and the 'excitement' of the first day of each month, serving as a permanent brand movie.

Future: 'From Points to a Network for Exploration' - Starting with this video, they plan to link it with further town development activities and initiatives such as planning and producing tourist maps to strengthen inbound tourism from both domestic and international visitors.

■ Atsuta Tsuitachi Market

'Tsuitachi Mairi' is an ancient custom of visiting shrines and temples on the first day (Tsuitachi) of each month. To widely promote this 'Tsuitachi Mairi,' Miyashuku Kai holds the 'Atsuta Tsuitachi Market.' Companies and organizations related to Atsuta set up stalls and offer 'hospitality' to visitors. A special Japanese sweet called 'Atsuta Miyamo-chi,' jointly developed by four long-established businesses (Kiyome Mochi, Kakuya Yoshihiro, Myokouen, and Atsuta Horai-ken), has become a signature item.