New Balance's New Model 'U1954' Released

New Balance's new model 'U1954' has been released. It will be available at atmos from July 18, 2026 (Sat).

The 'U1954' is based on a sole that fuses the upper of the '890,' which appeared in the 2000s, with the sole of the original '2002,' and its design is inspired by the original '2002' and '1906.'

The streamlined upper on the PL-1 last uses pig suede and mesh, and the three-layer midsole, which combines full-length ABZORB and ABZORB SBS, provides cushioning and stability for a comfortable fit.

The model name '1954' has a unique background, being the number between '2002' and '1906' when added together, which is also a captivating point.

This release features three colorways: white, gray, and black, which are entry colors typical of New Balance.

【PRODUCT】

No: U19541R3

No: U195438R

No: U19543VU

【PRODUCT】

New Balance 1954

Price: 27,940 yen (tax included)

Size: 25.5cm – 29.0cm, 30.0cm

Release: Scheduled to be released on July 18, 2026 (Sat)

Retailers: All atmos stores, atmos online shop

atmos proposes a new encounter with New Balance under the concept of "New New Balance" for this model.

A completely new "New" has been created through the fusion of two representative New Balance DNA models, '2002' and '1906.'

The 'U1954' will go on sale from July 18, 2026 (Sat) at all atmos stores and the atmos online shop.

Additionally, decorative displays expressing this model will be installed at atmos Shibuya, atmos Blue Omotesando, atmos Ikebukuro, atmos Nagoya PRCO, and atmos Hiroshima.

Furthermore, customers who purchase this model at the aforementioned stores will receive a clear file featuring a lenticular print of a puzzle based on the number '1954' as a first-come, first-served novelty.

<About “atmos”> https://www.atmos-tokyo.com

The shop name "atmos" originates from "atmosphere," signifying a shop that should naturally be present like the air. "atmos" opened its head shop in Harajuku, Tokyo, in 2000. With sneakers as a fashion theme, the store features a sneaker wall. It disseminates Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, and test launches and marketing of the latest products.

<About “New Balance”> https://shop.newbalance.jp/shop/

Headquartered in Boston, Massachusetts, New Balance's corporate mission is to "establish a global brand that clearly shows responsible leadership, which athletes can proudly wear, employees can proudly deliver, and communities can proudly accept." Founded in 1906 as a manufacturer of arch support insoles and corrective shoes for conditions like flat feet, New Balance is a leading athletic brand that currently offers footwear and apparel for running, lifestyle, tennis, baseball, football, and golf.