Focusing on Muscles and Joints, the "Seitai Pelvic Belt" with a Chiropractic Concept is Newly Released

ATEX Co., Ltd. (Headquarters: Chuo-ku, Osaka; President and CEO: Keiko Harashima; hereinafter referred to as ATEX), a manufacturer and seller of health and beauty devices and comfortable sleep bedding, will launch the "Seitai Pelvic Belt (AX-HX366)" from the ATEX Lourdes series, which has sold a cumulative total of 16 million units (as of February 2026), on July 25, 2026. The belt is based on a chiropractic concept for pelvic care.

URL: http://www.atex-net.co.jp/products/lourdes/AX-HX366/

Promotional image: https://www.a-ms2.com/5416/

Wraps and presses. Pelvic care with a chiropractic concept in 10 minutes*.

Developed under the supervision of a chiropractor, this product is a pelvic belt that conditions the area around the pelvis. It focuses on the "gluteus medius" and "sacroiliac joint," which are important areas supporting the pelvis. The double care of airbags and a heating element, used for a short 10-minute period with an automatic timer, can be easily incorporated into your daily routine.

In addition to its simple wrap-on design, it is cordless, allowing for use in various situations such as during housework or relaxation time. Its compact and slim design also makes it less restrictive of movement and easy to store, making it a convenient addition to everyday life.

POINT 1: Pelvic Care Supervised by a Chiropractor

Supervised by Ms. Saori Tsuda, a specialist chiropractor and judo therapist (national qualification) for women. The focus is on the "gluteus medius" and "sacroiliac joint," which are important areas supporting the pelvis.

To provide efficient care in 10 minutes, rather than wearing the belt continuously, the design is inspired by the technique of a chiropractor manually wrapping and pressing the muscles.

POINT 2: Double Care with Airbags x Heating Element

Equipped with airbags that press while wrapping around the pelvis, and a heating element that warms the sacrum area.

This is double care, combining pelvic air care and warming care simultaneously, as supervised by a chiropractor. The air capsules also stimulate the joints and muscles at specific points.

POINT 3: Cordless & Slim Design

Being cordless, it can be used anywhere and in any position. Despite incorporating mechanisms such as airbags and a pump, it achieves a slim design. It can be easily incorporated into your daily routine during spare moments, such as while watching TV, during housework, or after work.

The strength, heater temperature, and mode can be easily adjusted while wearing it. The remaining battery level is indicated by a lamp for easy checking.

【 ABOUT THE PRODUCT 】

From "tightening" to "conditioning." A new concept for pelvic care.

Pelvic belts are widely known as items that support and stabilize the pelvic area. However, prolonged wear for support can be burdensome for daily use.

This product proposes a new approach to pelvic care: "conditioning in 10 minutes." Inspired by the techniques chiropractors use to approach the "gluteus medius" and "sacroiliac joint" during pelvic care, this 10-minute focused care aims for self-care that can be continued without strain.

【 SPEC 】

Product Name: Seitai Pelvic Belt

Product Number: AX-HX366gr (Gray)

Price: 13,200 yen (tax included)

Size: (Approx.) W1270 x L40 x H190mm (when unfolded)

Weight: Approx. 630g

Power Source: Lithium-ion rechargeable battery

Power Consumption During Charging: 4.5W

Continuous Use Time: Approx. 1 hour

Charging Time: Approx. 3.5 hours

Heater Temperature: Low: Approx. 40°C / Medium: Approx. 43°C / High: Approx. 46°C (at room temperature 25°C)

Timer: 10-minute auto-off

Applicable Size: Hip circumference: 85-115cm

Accessories: USB cable (A to C)

【 INFORMATION 】About the Brand "ATEX Lourdes"

Enjoy wonderful moments with self-care----

Featuring items that align with your lifestyle, centered around the genres of healthcare, exercise, beauty, sleep, and femtech. Please enjoy your fulfilling self-care time to your heart's content.

ATEX Co., Ltd.

[ Business Activities ] Planning, development, manufacturing, and sales of health and beauty appliances (home medical devices, massage equipment, exercise equipment, etc.) and comfortable sleep bedding (foldable beds, functional mattresses, etc.).

[ Headquarters ] ATEX Building, 2-1-5 Minamikyuhoji-machi, Chuo-ku, Osaka 541-0058

Tel: 06-7670-8600 (General) Fax: 06-7670-8610 (General) Official Website: https://www.atex-net.co.jp/