It's Not Your Fault You Can't Keep Going! You Just Don't Know the Right Method for You. A Book That Overturns Conventional Habit Books by Categorizing Methods for Persistence by Type!

Asuka Shinsha Publishing Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Naohisa Doi) will release the book 'Amazing Persistence Power Guided by Brain Science, Psychology, and Behavioral Economics' (written by Yukihiro Yoshida) on June 4, 2025.

Can't stick to a diet. Can't keep exercising. Can't quit smoking. Can't continue studying. Can't stay focused at work. Can't watch a movie to the end. Can't finish reading a book. Each of these may be a small thing, but as these 'experiences of not being able to continue' accumulate, you end up labeling yourself as 'a person who can't stick with anything.'

But don't worry! The reason you can't continue things is simply that you don't know the right way to continue for yourself! People have unique 'thinking habits' and 'behavioral tendencies.' Without knowing them, every time you fail, you blame yourself, thinking 'I have weak willpower' or 'I'm a failure.' However, most of the reasons for not being able to continue are not issues of talent or grit. It's simply that you have chosen a method that doesn't suit you. Therefore, what is needed is not to try harder, but to know yourself. If you understand what kind of thinking habits you have and what behavioral patterns cause you to stumble, the 'reason you can't continue' becomes surprisingly clear.

This book categorizes people into the following six types and introduces continuation methods suitable for each:
- Cheetah Type: Excellent at starting strong but burns out before continuing. The key is not to push too hard at the start.
- Hawk Type: A perfectionist who stops the moment things are no longer perfect. The key is not to treat a break in the sequence as 'the end.'
- Beaver Type: Strict about rules but becomes unable to proceed by following them too rigidly. The key is to aim for a passing grade, not a perfect score, and keep moving forward.
- Monkey Type: Can start on a whim but stops based on mood. The key is to decide on actions in advance without relying on mood.
- Octopus Type: Dexterous and curious but wants to do everything and ends up sticking with nothing. The key is to focus on 'just this one thing for now.'
- Wolf Type: Can do anything alone but slams on the brakes when reaching a limit. The key is to abandon the premise of 'doing it all alone' and prepare alternative routes.

The table of contents begins with a prologue, 'Persistence is a Reproducible Skill,' followed by Chapter 1 for type diagnosis, Chapter 2 on the 'difficulty of continuing' by type, Chapter 3 on 'how to continue' by type, Chapter 4 on 'systems' for continuing without effort, Chapter 5 on how to 'continue quitting,' and an epilogue, 'It's Okay to Come Back Even If You Stray.'

The author, Yukihiro Yoshida, is the representative of Refresh Communications, a communication designer, human resource development consultant, and coach for managers. He failed 23 university entrance exams over three years. In sales, he performed well initially but would slack off midway, only to be overtaken by others who persisted steadily within six months. He also gave up learning Italian after three days and stopped walking when it rained, having experienced many failures himself.

[Purchase Links]
・Amazon: https://www.amazon.co.jp/dp/4868011472/
・Rakuten Books: https://books.rakuten.co.jp/rb/18596570/