Approximately 80% of those interested in food loss are unaware of 'hidden food loss'. Meanwhile, over 70% express 'no resistance' to foods made from upcycled ingredients.
Key facts
- Approximately 80% of those interested in food loss are unaware of 'hidden food loss'. Meanwhile, over 70% express 'no resistance' to foods made from upcycled ingredients.
- ASTRA FOOD PLAN conducted a survey on 'hidden food loss' targeting men and women in their 20s-60s nationwide. While interest in food loss is high, awareness of 'hidden food loss'—not included in general food loss statistics—remains at about 15%. Additionally, over 70% of respondents showed no resistance to upcycled foods using unused ingredients, indicating high acceptance.
- Source: PR Times
- Date: May 26, 2026
Direct answer
ASTRA FOOD PLAN conducted a survey on 'hidden food loss' targeting men and women in their 20s-60s nationwide. While interest in food loss is high, awareness of 'hidden food loss'—not included in general food loss statistics—remains at about 15%. Additionally, over 70% of respondents showed no resistance to upcycled foods using unused ingredients, indicating high acceptance.
- Citation
- Approximately 80% of those interested in food loss are unaware of 'hidden food loss'. Meanwhile, over 70% express 'no resistance' to foods made from upcycled ingredients. (May 26, 2026), PR Times
- Source
- PR Times
- Date
- May 26, 2026
ASTRA FOOD PLAN conducted a survey on 'hidden food loss' targeting men and women in their 20s-60s nationwide. While interest in food loss is high, awareness of 'hidden food loss'—not included in general food loss statistics—remains at about 15%. Additionally, over 70% of respondents showed no resistance to upcycled foods using unused ingredients, indicating high acceptance.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 22:31 (10h 59m after Collected)
*What is hidden food loss?
Food waste not included in general food loss, such as food residues and unutilized agricultural products (non-standard or surplus crops) generated at production sites.
## Summary of Survey Results
[Awareness Regarding Food Loss]
72.8% of consumers are interested in food loss, and 84.2% regularly make efforts to reduce it.
Top reasons for reduction include "I don't want to waste food" (66.5%), "It's a waste" (65.6%), and "It saves on food costs" (51.5%). "For the environment" was chosen by 23.5%.
[Cognitive Gap Regarding Hidden Food Loss]
80.9% of consumers are unaware that 20 million tons of food are wasted annually at the manufacturing and processing stages.
85.3% are unaware of the term 'hidden food loss'. Even among those interested in general food loss, 83.7% are unaware of 'hidden food loss', showing a cognitive gap regardless of awareness levels.
[Resistance to Upcycled Foods]
71.8% of respondents indicated they have "no or little resistance" to eating foods upcycled from hidden food loss. Acceptance of upcycled foods is high.
Top reasons for feeling resistance include "anxiety about quality/safety" (29.3%), "concerns about hygiene" (28.0%), and "difficulty in judging due to lack of experience" (24.2%).
FAQ
What is hidden food waste?
It refers to food waste that is not included in general food loss, such as food waste from food processing or surplus agricultural products that do not meet specifications.
How much hidden food waste is generated?
It is estimated to be about 20 million tons annually, which is approximately four times the amount of general food loss.
What is the awareness level of hidden food waste?
85.3% of consumers are unaware of hidden food waste.
What is the consumer response to upcycled food?
71.8% of consumers reported no or minimal resistance, indicating a high level of acceptance.
What are the main reasons for resistance to upcycled food?
The top reasons are concerns about quality and safety (29.3%), hygiene concerns (28.0%), and lack of usage experience (24.2%).