On-site Payment Furusato Nozei "Furusato Now" Launches in Haga Town

Astena Minerva Co., Ltd. (Head office: Suzu City, Ishikawa Prefecture; Representative Director and President: Utano Shimizu) is pleased to announce that "Furusato Now," an on-site payment Furusato Nozei service that allows anyone to easily support local communities through Furusato Nozei, will launch in Haga Town, Tochigi Prefecture, on Friday, May 8, 2026.

"Furusato Now" is a system where donations can be made using tablet devices installed at visited facilities or personal smartphones, allowing immediate receipt of return gifts on the spot. No membership registration is required, and it can be used simply by entering the necessary donation information, making Furusato Nozei possible even during waiting times at facilities. This makes it easy for first-time Furusato Nozei users to participate.

In recent years, the high expense ratio of Furusato Nozei has been highlighted as a social issue. Due to revisions in expense ratio calculation standards by the Ministry of Internal Affairs and Communications, local governments are required to further reduce their expense ratios. Unlike EC mall-type Furusato Nozei websites, "Furusato Now" involves donations and return gift handovers on-site, eliminating expenses such as shipping fees. We believe this can greatly contribute to reducing the expense ratios of local governments struggling to meet new standards.

Furthermore, the golf course scheduled for introduction this time is conveniently located near Utsunomiya Station, accessible within about two hours from the metropolitan area. This area is attracting attention as a regional resource and a venue for the women's professional golf feeder tour.

We hope that this initiative will lead to the creation of new financial resources through the effective utilization of Haga Town's regional funds and provide an opportunity for people to feel the charm of the region and its facilities more strongly.

**Introduction Facilities**

**Usage of Donations in Haga Town**

Donations collected through "Furusato Now" will be utilized for the following purposes:

1. Projects related to the education and healthy development of children who will lead the future.
2. Projects related to the enhancement of welfare and promotion of health.
3. Projects to preserve the rich natural environment.
4. Other projects deemed necessary to achieve the objectives.

**Contact for Furusato Now**

e-mail: furusato-now@astena-minerva.co.jp

Furusato Now Official HP: https://lp.furusato-now.jp/

**Astena Minerva Co., Ltd. Company Profile**

Company Name: Astena Minerva Co., Ltd.
Location: 177-3 Kita-4-jo, Udo-machi, Suzu City, Ishikawa Prefecture
Representative: Utano Shimizu, Representative Director and President
Established: December 1, 2021 (Reiwa 3)
URL: https://astena-minerva.co.jp/
Business Description: Corporate function of social impact business
Keywords: