Winner of the 54th Hokkoku Advertising Award 'Silver Prize'

Astena Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Satoshi Setoguchi; hereinafter "the Company") is pleased to announce that it has received the Silver Prize at the "54th Hokkoku Advertising Award," hosted by The Hokkoku Shimbun (Headquarters: Kanazawa City, Ishikawa Prefecture; President: Juichiro Konaka; hereinafter "Hokkoku Shimbun").

The award was presented for an advertisement published in the morning edition of the Hokkoku Shimbun on April 1, 2025, featuring the Noto-born nature science cosmetic brand "NAIA," which is operated by NAIA Co., Ltd. (Headquarters: Suzu City, Ishikawa Prefecture; President: Utano Shimizu; hereinafter "NAIA"), a subsidiary responsible for the Astena Group's social impact business. The brand is based on the concept of "New beauty born in Noto."

Published in the Hokkoku Shimbun morning edition on April 1, 2025.

Under the slogan "A thousand years of natural materials and a hundred years of technology, for Japanese skin," this advertisement expresses the brand value of NAIA, which fuses Noto's natural materials with the pharmaceutical technology the group has cultivated over many years. The work was highly evaluated not only for promoting the product but for its ability to convey the brand's worldview—integrating the materials rooted in the land of Noto, the lives of the people, and the "refined beauty" born from them—as an expression that transcends the boundaries of traditional advertising. We believe that the recognition also reflects the appreciation for NAIA's commitment to creating value alongside the local community, a theme central to many of the award-winning entries.

This advertisement was created while the business environment was undergoing significant changes due to the Noto Peninsula Earthquake in January 2024. It serves as a testament to our resolve to continue creating new value together with the blessings of Noto, even in difficult circumstances.

Moving forward, NAIA will continue to respect the blessings entrusted to us by Noto and will continue to take on challenges as a globally competitive brand while walking alongside the local community.

※ About the Hokkoku Advertising Award: Hosted by The Hokkoku Shimbun, this award honors excellent newspaper advertisements that reflect the times. It consists of Gold, Silver, Bronze, and Planning awards. Established in 1972, this marks the 54th year of the award.

NAIA Co., Ltd. Company Overview

Company Name: NAIA Co., Ltd.
Address: 177-3 Kamitomachi-kitakata, Suzu City, Ishikawa Prefecture
Representative: Utano Shimizu, President
Established: January 6, 2023
Business Description: Responsible for the Astena Group's social impact business, primarily developing businesses in the agriculture x healthcare sector.
Corporate Website: https://company.naia-astena.jp