Asmarq Co., Ltd.'s Humap enriches the working hours of all employees and realizes a society of 'Employee Total Engagement' where everyone can thrive 'as themselves' #April Dream

Asmarq Co., Ltd.'s HR tech service "Humap" announced its April Dream to create a society where all employees can work happily and thrive "as themselves," fostering "Employee Total Engagement."
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  • 📰 Published: April 1, 2026 at 18:00
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Asmarq Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shoichi Machida)'s employee total engagement service "Humap" supports April Dream, a project that aims to make April 1st a day to share dreams. This press release is a dream of "Humap."

To enrich the working hours of all employees,

and create a society of 'Employee Total Engagement' where everyone can thrive 'as themselves'.

Humap is a collective term for HR tech services that leverage Asmarq's unique "research technology and analytical capabilities," cultivated from its core marketing research business, to support the visualization and resolution of organizational issues. With the philosophy of "We want to support your organization's employee total engagement," Humap contributes to creating a comfortable working environment for companies through services tailored to their challenges.

Through HR tech services such as employee satisfaction surveys that uncover "employees' true feelings" and seat management tools that reveal "personalities" and bridge communication, we aim to realize a society of "Employee Total Engagement" where everyone can express their true selves within the organization, have their contributions recognized, and genuinely feel that "working is happiness."

Humap's Dream: Thoughts on 'Employee Total Engagement'

While diverse work styles have brought freedom from constraints of place and time, the connections within organizations, both "between employees" and "between the organization and individuals," have become unprecedentedly tenuous.

"I don't know who is working with what thoughts." "I don't feel like my efforts are being recognized."
Working with such anxieties. It's a waste if "work," which occupies a vast one-third of our lives, becomes merely an "obligation" or a "lonely task."
Our dream is to create a state where everyone can work without suppressing their "individuality" in the workplace, where each person's uniqueness is respected. And to fill organizations with warmth where colleagues share and praise each other's achievements.

For organizations and employees to be connected not by superficial systems but by "heart." That is the vision of "Employee Total Engagement" we aim for.

Humap's Initiatives: HR Services Born from Research that Value "True Feelings"

Humap was born from Asmarq Co., Ltd., which has marketing research as its core business, focusing on uncovering "people's true feelings."

Organizational issues cannot be solved by visible numbers or systems alone.
We are convinced that carefully uncovering the "true feelings of employees" hidden beneath the surface and connecting them to organizational improvement is a sure step towards creating a better organization. Even five years after the service launch, we have continued to update the way our services are, serving as a bridge connecting organizations and employees, and employees with each other.

Humap's Initiatives to Realize the Dream

Through the following HR services, we create opportunities to "know," "connect," and "recognize each other" within organizations, supporting the creation of an "Employee Total Engagement" organization.

Improve by "Knowing": ASQ / Organizational Improvement Dock 
We visualize employee engagement and organizational status through surveys, and improve the organization based on hidden "true feelings." We have survey実績 for hundreds to tens of thousands of people in various industries, including manufacturing, IT, service, and medical welfare.

Employee Satisfaction Survey "ASQ": https://humap.asmarq.co.jp/asq/

Towards a "Safe" Workplace: CHeck 
Over 500,000 users. Total support for harassment measures, from actual surveys visualizing harassment risks to training and consultation services. Through harassment and compliance measures, we protect an environment where everyone can express themselves safely without being hurt.

Compliance and Harassment Measures "CHeck": https://humap.asmarq.co.jp/check/

Know "Personalities" and Connect: Sekinavi 
Used by over 250 companies and 20,000 people, a seat management tool with profiles that shows "who is where and doing what" at a glance. Even with diverse work styles, it helps employees feel the presence of colleagues nearby and realize connections.

Seat Management Tool "Sekinavi": https://humap.asmarq.co.jp/sekinavi/

Praise "Contributions": Smile Bonus 
An online thank-you card where everyone can send thanks and appreciation in an open forum. It highlights small daily thanks and contributions, fostering a culture of mutual recognition.

Online Thank-You Card "Smile Bonus": https://humap.asmarq.co.jp/smile/

Commitment to the Future

Towards a future where every person's "workplace" becomes a place where they can thrive "as themselves." Humap will continue to stand by employees' feelings, believe in the organization's potential, and walk together.

"April Dream" is a project by PR TIMES where companies announce their dreams they wish to realize on April 1st. We are seriously aiming for the realization of this dream.


■Related Services

Employee Total Engagement Service "Humap": https://humap.asmarq.co.jp/

Employee Satisfaction Survey "ASQ": https://humap.asmarq.co.jp/asq/

Compliance and Harassment Measures "CHeck": https://humap.asmarq.co.jp/check/

Seat Management Tool "Sekinavi": https://humap.asmarq.co.jp/sekinavi/

Online Thank-You Card "Smile Bonus": https://humap.asmarq.co.jp/smile/

Asmarq Co., Ltd. Humap

Asmarq Co., Ltd. Humap

■About Humap's Employee Total Engagement Service
Humap is a collective term for HR tech services that leverage Asmarq's unique "research technology and analytical capabilities," cultivated from its core marketing research business, to support the visualization and resolution of organizational issues.
With the philosophy of "We want to support your organization's employee total engagement," Humap contributes to creating a comfortable working environment for companies through services tailored to their challenges.
https://humap.asmarq.co.jp/

▼Humap's Main HR Tech Services
・Seat Management / Free Address Management Tool "Sekinavi"
・Employee Satisfaction Survey (ES Survey) "ASQ"
・Harassment & Compliance Measures "CHeck"
・Online Thank-You Card "Smile Bonus"


Asmarq Co., Ltd. Humap Division
mail:humap_inquiry@asmarq.co.jp
Inquiry Form:https://humap.asmarq.co.jp/contact/

【Company Overview】
Asmarq operates a marketing research business as its core, utilizing one of the industry's largest monitor bases. While supporting corporate marketing activities, it applies its over 20 years of research technology and analytical know-how to its HR Tech business "Humap," supporting the resolution of organizational issues. In addition to survey services such as "Employee Satisfaction Survey (ASQ)" and "Harassment Situation Survey (CHeck Research)," it provides SaaS-type services such as "Seat Management Tool (Sekinavi)" and "Online Thank-You Card (Smile Bonus)" adapted to modern work styles, contributing to clients' business success and organizational growth.

Company Name: Asmarq Co., Ltd. (TSE Standard, Securities Code: 4197)
Representative Director: Shoichi Machida
Established: December 2001
Headquarters: Shibuya Property Tower 4F, 1-32-12 Higashi, Shibuya-ku, Tokyo
Business Activities:
(1)Marketing Research Business (Net Research, Group Interviews, etc.)
(2)HR Tech Services (Humap)
(3)Worker Dispatch Business (License No.: Haken 13-311841)
Company Website: https://www.asmarq.co.jp/
Useful Resources: https://humap.asmarq.co.jp/whitepaper/

FAQ

What kind of service is Humap?

Humap is a collective term for HR tech services that leverage Asmarq's research technology to visualize and solve organizational issues.

What exactly does "Employee Total Engagement" refer to?

It refers to a state where all employees can express themselves within the organization, have their contributions recognized, and feel happy working.

What kind of problem-solving does Humap contribute to?

It contributes to improving employee satisfaction, harassment prevention, revitalizing internal communication, and visualizing contributions.