Asmarq Co., Ltd. (Higashi, Shibuya-ku, Tokyo; Representative Director: Shoichi Machida) is pleased to announce a short seminar on April 15, 2026 (Wednesday) at 13:00, focusing on "response bias in surveys." The seminar will explain key points in survey design and optimal approaches for each method.

Recommended for those who: - Wish to further refine their survey design accuracy. - Want to elicit consumers' true feelings, not just superficial responses. - Feel a discrepancy between survey results and actual market conditions.

Background This is a short seminar series by Asmarq, designed to help you compactly acquire specialized knowledge.

Have you ever faced challenges in marketing research such as: "Although many respondents said they 'want to buy' in a survey, it didn't lead to actual sales..." or "I feel that the survey results are far from reality..."?

Many of these issues are caused by unconscious psychological biases of respondents. In web surveys, it is impossible to completely eliminate bias. However, by devising survey designs, it is possible to minimize its impact and improve data accuracy.

This seminar will introduce typical examples of failures and their countermeasures, such as "social desirability bias" and "bias due to titles." Furthermore, it will organize and explain the optimal approach for each survey method regarding the often confusing question of "how much of the survey objective should be disclosed to respondents." This short seminar offers hints for discovering new insights through research.

Seminar Outline Title: The Trap of 'Bias,' the Cause of Unusable Data | Examples of Failed Survey Designs and Tips for Countermeasures Date & Time: 2026.4.15 (Wed) 13:00-13:20 Capacity: 500 people Participation Fee: Free Speaker: Kosuke Sato, Sales Department, Asmarq Co., Ltd. Participation Benefit: Free distribution of seminar materials

Program 1. Are you unknowingly doing it? Typical 'response biases' and countermeasures. 2. Does communicating the survey outline to respondents cause 'bias'? 3. Summary

Click here for free registration

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【 Past Related Seminars 】 - Do survey choice wording and position change results? Delving into survey design blind spots - Public disclosure and explanation of experimental surveys -

Keywords: Survey Design, Response Bias, Social Desirability Bias, Survey Design, Consumer Psychology, Survey, Marketing Research, Marketing Survey, Insight, Seminar

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