ASKUL to Hold Experiential Event "Ii Asu ga Kuru Ten" at Roppongi Hills Arena from May 30-31

ASKUL Corporation (Headquarters: Koto-ku, Tokyo; President and CEO: Akira Yoshioka; hereinafter "ASKUL") will hold the experiential event "Ii Asu ga Kuru Ten" (Exhibition of a Good Tomorrow) at Roppongi Hills Arena (Minato-ku, Tokyo) from Saturday, May 30, to Sunday, May 31, 2026.

This event is an experiential exhibition introducing "happy choices" that propose how to achieve a "good tomorrow" in all workplaces and daily lives by incorporating products handled by ASKUL's mail-order services. Visitors can actually see, touch, and try products sold through "ASKUL" and "Soloel Arena" for businesses, and "LOHACO" for individuals. Through the five senses, such as scent, touch, and sight, they can experience the value of the products themselves, as well as the environmental and social considerations behind them, and discover new "happy choices" that can be incorporated into their daily work and life.

The venue will feature 105 series of products from 63 participating companies, along with trial samples and limited novelty giveaways. Participatory activities, such as quizzes and workshops, will also be held, allowing visitors to learn about the products and initiatives while exploring the venue.

<"Ii Asu ga Kuru Ten" Event Overview>

Event Name: Ii Asu ga Kuru Ten

Dates: May 30 (Sat) - May 31 (Sun), 2026

Hours: May 30 (Sat) 10:00 - 18:00 (Last admission 17:30)

May 31 (Sun) 10:00 - 17:00 (Last admission 16:30)

Venue: Roppongi Hills Arena (6-10-1 Roppongi, Minato-ku, Tokyo)

https://maps.app.goo.gl/xizcBbQdbtFESJVi6

Admission: Free

Organizer: ASKUL Corporation

Number of Exhibiting Companies: 63 companies

Number of Exhibited Product Series: 105 series

Special Website: https://iiaskul.jp/

*Please note that May 28 (Thu) and May 29 (Fri) will be Business Days, open only to invited guests.

Background of the Event

Under its purpose of "continuing to deliver 'happiness' for the tomorrow of workplaces, lives, and the planet," ASKUL is working to create a system that allows for environmentally and socially conscious choices to be made effortlessly in daily life through its products and services. Emphasizing the compatibility of economic and social value (trade-on), ASKUL not only considers the environment but also promotes solutions to various social issues. It proposes that customers can naturally choose products that contribute to environmental and social considerations in their usual shopping, without having to specially search for environmentally or socially conscious products or change their work or lifestyle. This approach is positioned as "Ethical e-commerce," and by selecting products and creating sales floors accordingly, ASKUL aims for a form of e-commerce that satisfies customer benefits while also contributing to solving social issues. At the event, visitors can "see, touch, and try" products through new and old lineups of ASKUL original products and manufacturer products aligned with ethical e-commerce.

In recent years, the importance of effectively utilizing limited resources has increased due to rising resource prices and unstable raw material supply. ASKUL has traditionally promoted initiatives for resource circulation through its "ASKUL Resource Circulation Platform." As an example, it has developed the original product series "Matakul," created from recycled plastic using a unique scheme for collecting and recycling used clear files.

At this event, in addition to introducing these various initiatives, all 105 series of products will be categorized into six themes, and plans will be developed to allow visitors to experience how each product leads to a "good tomorrow."

Main Contents

Product Exhibition (Experiential Exhibition)

Product introductions at exhibiting company booths

Trial samples, limited novelty giveaways, etc.

POP UP STORE

Participatory content (quiz rally, workshops, collection of used clear files, etc.)

Exhibition Themes

Time-saving and Efficiency Up: "Lightening the burden of busyness"

These products reduce the effort of refilling, replacing, and tidying up, leading to a reduction in the burden of work and household chores. They introduce products that can make daily tasks smoother even within limited time.

Comfortable Design: "Space is organized"

These products have a design that naturally blends into both workplaces and living spaces, and even organizes the feelings of the users. They introduce products that dissolve into the interior while maintaining their functionality.

Feeling Refreshed: "Mind is fulfilled"

These products provide opportunities for a change of pace and refreshment during work or household chores. They introduce products that create small joys and comforts in daily life, leading to conversations with others and positive feelings.

Reducing Waste: "Small reductions, a big step"

These products reduce waste generation through refills, simple packaging, and reusable features. They introduce products that can effortlessly contribute to reducing environmental impact through everyday shopping and usage.

Protecting Resources: "Thinking from materials"

These products contribute to the careful use of limited resources through the utilization of recycled materials and natural materials, and designs that consider resource circulation. They propose environmentally friendly choices that can be naturally incorporated into daily life.

Kind to Society: "Choosing for someone else"

These products are conscious of connections with society, such as disaster prevention, donations, consideration for social issues, and features that are easy for diverse people to use. They introduce products where choosing them leads to someone's peace of mind, support, and a better society.

ASKUL will continue to aim for ethical e-commerce and develop products that solve issues for both customers and society.

<"Ii Asu ga Kuru Ten" 63 Exhibiting Companies> (in alphabetical order)

Earth Chemical Co., Ltd. / Iris Foods Co., Ltd. / Asahi Soft Drinks Co., Ltd. / Ajinomoto AGF, Inc. /

Ajinomoto Co., Inc. / Allied Coffee Roasters Co., Ltd. / Arata Corporation / E.OCT Co., Ltd. /

Ito En, Ltd. / Itochu Retail Link Corporation / S.T. Corporation / Oji Nepia Co., Ltd. /

Oi River Tea Garden Co., Ltd. / Otsuka Pharmaceutical Co., Ltd. / Kao Corporation / Kaga Sangyo Co., Ltd. / Kagome Co., Ltd. /

Kataoka Bussan Co., Ltd. / Kami Shoji Co., Ltd. / Calbee, Inc. / Kawataki Corporation /

Kitoku Shinryo Co., Ltd. / Gifu Plastic Industry Co., Ltd. / Kewpie Corporation / King Jim Co., Ltd. /

KINCHO (Kincho) / Corelex Shin-ei Co., Ltd. / Coca-Cola Bottlers Japan Inc. /

Kokubu Shuto-ken Co., Ltd. / Saraya Co., Ltd. / St. Cousair Co., Ltd. / Suntory Foods Ltd. /

Sunnap Co., Ltd. / 3M Japan Limited / Shimojima Co., Ltd. / Suzette Co., Ltd. /

Daio Paper Corporation / Tenma Corporation / Toshiba Consumer Marketing Corporation /

Toyo Aluminium Ekco Products Co., Ltd. / Nippon Shurui Hanbai Co., Ltd. / Nippon Paper Crecia Co., Ltd. /

Nippon Paper Industries Co., Ltd. / Nestle Japan Ltd. / Panasonic Marketing Japan Co., Ltd. /

P&G Japan G.K. / Pigeon T-Hira Corporation / Fuji Seal International Inc. /

Brother Sales, Ltd. / Plus Corporation Stationery Company / Mouse Computer Corporation

/ Marukome Co., Ltd. / Meiji Co., Ltd. / Morinaga & Co., Ltd. / YAMAZEN / Yamatane Corporation /

Yamahoshiya Co., Ltd. / Yuwa Co., Ltd. / Unilever Japan Customer Marketing K.K. /

Lion Corporation / Risu Co., Ltd. / Lec Inc. / Rohto Pharmaceutical Co., Ltd.

About ASKUL Corporation https://www.askul.co.jp/corp/

ASKUL is an EC company that operates "ASKUL" for businesses and "LOHACO" for individuals. It achieves "delivery tomorrow" from its 10 logistics centers nationwide. "ASKUL" offers 14.81 million products for all workplaces, from stationery and office supplies, daily necessities, and furniture, to specialized supplies for manufacturing and construction industries, and medical materials such as pharmaceuticals and medical devices. "LOHACO" delivers a wide range of products, including beverages, food, detergents, kitchen supplies, pharmaceuticals, cosmetics, pet supplies, interiors, and LOHACO original products.

<Related URLs>

●ASKUL Resource Circulation Platform https://www.askul.co.jp/kaisya/shigen/

●Used Clear File Resource Circulation https://www.askul.co.jp/kaisya/shigen/clearfolder/

*The information published in this release is current as of the announcement date. Please note that it may change without prior notice thereafter.