asken Certified as "Food Education Practice Excellent Corporation 2026"

asken Inc. (Shinjuku-ku, Tokyo; Representative Director and President: Jiro Tenjin; hereinafter "the Company"), which develops and operates 'Asuken,' Japan's No. 1*¹ AI meal management app with over 13 million registered users, announces that it has been certified as a "Food Education Practice Excellent Corporation 2026" under the "Food Education Practice Excellent Corporation Commendation System" promoted by the Ministry of Agriculture, Forestry and Fisheries.

Ministry of Agriculture, Forestry and Fisheries Press Release:https://www.maff.go.jp/j/press/syouan/hyoji/260401.html

About the "Food Education Practice Excellent Corporation Commendation System"

Against the backdrop of visible disruptions in adult eating habits, such as externalization and simplification of food, and decreased intake of vegetables and fruits, there is a growing demand for promoting "adult food education" in the workplace. The "Food Education Practice Excellent Corporation Commendation System" is a system promoted by the Ministry of Agriculture, Forestry and Fisheries to certify corporations that provide healthy meals to employees and implement initiatives that contribute to improving eating habits as "Food Education Practice Excellent Corporations," with the aim of enhancing vitality within corporations and disseminating excellent practices.

Background of the Company's Food Education Initiatives for Employees

Our company's mission is "to make people healthier tomorrow than today," and we have supported everyone in achieving healthy eating habits through the development and operation of the AI meal management app 'Asuken.' As "health professionals," we have also set "health as the starting point" as one of our behavioral guidelines (values), promoting health management so that not only our customers but also our employees can work vibrantly, both mentally and physically.

As a company that provides services to support the realization of healthy eating habits, we are committed to improving eating habits and promoting food education to support the health of our employees by sharing our knowledge of food and nutrition science internally.

Main Initiatives

・ Operation of the meal counseling room "Ringo Room" by our dietitians

・ Projects to improve breakfast recording and side dish intake using 'Asuken'

・ Provision of breakfast

・ Seminars for realizing healthy eating habits (themes: calcium intake, salt reduction, iron intake, mindful eating, etc.)

・ Provision of vegetable juice in the office and installation of panels introducing nutritional characteristics and calories

・ Holding experiential events with quizzes to learn about dietary fiber

Our initiatives for improving employee eating habits were also introduced in the press release at the time of our certification as a "Certified Health & Productivity Management Organization 2026 (SME category)."

https://prtimes.jp/main/html/rd/p/000000231.000058653.html

AI Meal Management App 'Asuken'

'Asuken' is an AI meal management app that displays the calories and nutrients of meals by simply scanning meal images or barcodes, allowing users to instantly see the surplus or deficiency of their target energy intake and various nutrients. It provides feedback on meal content and dietary advice supervised by registered dietitians, thereby supporting users in reflecting on their meals and enhancing their "meal selection ability" to know what to eat next.

'Asuken' aims to become everyone's "personal dietitian" through the power of technology, realizing healthy eating habits at all life stages.

・No. 1 in Japan for downloads, sales, and active users*¹

・Over 13 million cumulative members*²

・Over 150,000 menu items

・Graph display of surplus/deficiency for calories and 14 nutrient items*³

・Over 200,000 AI-generated advice patterns

・Over 10 billion meal records*⁴

*1: Combined downloads, revenue, and active users for "Nutrition & Diet" in the Japanese App Store and Google Play Store from 2022 to 2025 (as of January 2026, according to Sensor Tower)

*2: Cumulative number of members as of October 2025

*3: For Asuken Diet Basic Course. The types displayed vary depending on the meal advice course.

*4: Cumulative number of meal records as of December 2025

Official website for the meal management app 'Asuken':https://www.asken.jp

＜App Overview＞

Name

AI Meal Management App 'Asuken'

Usage Fee

Free download (with in-app purchases)

Supported OS

iOS/Android

Store URL

【App Store】https://apps.apple.com/jp/app/id687287242 【Google Play】https://play.google.com/store/apps/details?id=jp.co.greenhouse.asken

＜Main Awards＞

・Received the "Excellence Award" at the 3rd Japan Service Awards, a Prime Minister's Award system for "innovative and excellent services" (2020)

・'AsuMama Course' within 'Asuken' for pregnancy and lactation received the Grand Prize in the [Fertility and Pregnancy Category] at the BabyTech® Awards 2022 (2022)

・Double award winner at Google Play Best of 2022, receiving the Grand Prize in the "User's Choice Category" and the Grand Prize in the "Self-Improvement Category" (2022)

・'AsuMama Course' for pregnancy and lactation received the 4th Japan Child-Rearing Support Award (2023)

asken Inc.

Our company's mission is "to make people healthier tomorrow than today" by combining nutritional science knowledge and technology, and we operate the following businesses:

＜For Individuals＞

・Development and operation of the AI meal management app 'Asuken'

・Planning and operation of the online store 'Asuken SHOP'

＜For Corporations＞

・Advertising planning and production within 'Asuken': Planning, production, and implementation of various advertisements and tie-up measures for the purpose of promoting products and services

・Provision of 'Asuken' for corporations: Group use aimed at improving the eating habits and promoting the health of corporate employees and local government residents, and online specific health guidance utilizing 'Asuken'

Established: October 1, 2007

Location: Tokyo Opera City Tower 42F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1442

Corporate Website: https://www.asken.inc

Company names, product names, or service names mentioned are trademarks, registered trademarks, or trade names of their respective companies.

Ⓒasken Inc.