Graduation is not a 'Goodbye' but the beginning of a new 'Story.'
Our dream is to create a world where it is natural for every school bag (Randoseru) in Japan to be reborn into a 'treasure that can be used for a lifetime' upon graduation.
Until now, Randoseru that shared six years of childhood often ended their role upon graduation, sleeping in the back of a closet or eventually being discarded. We want to change that destiny. While graduation used to be a milestone of ending, we are rewriting it into a 'new beginning'—an encounter with a lifelong treasure.
In 2026, we declare: Graduation day in Japan will be the day a 'remake culture' begins, where memories are connected to new forms and family bonds are reaffirmed. It is the moment when the Japanese spirit of cherishing objects is passed on to the next 100 years.
The Passion of 145 Families Created a New 'Sacred Place.'
This month, we held our first face-to-face consultation at our workshop. For only 20 available slots, we received passionate requests from 145 families.
'I want to meet you in person and tell you the story behind these scratches.' 'I want to entrust my child's six years of growth to a craftsman with my own hands.'
Interactions with over 210,000 social media followers and these 145 messages confirmed that people seek 'warm, visible connections' more than ever in this accelerating digital age.
On May 1, 2026, 'Askal 100-Year Memory Workshop' will open in Ichinomiya City, Aichi Prefecture. It is a dream site bringing together everyone's passion. Craftsmen who have carefully dismantled over 100,000 school bags will connect six years of a child's life to 10, 20, or even 100 years of an adult's life. This is the world's only base for remake culture, blending online convenience with the 'warmth of a craftsman's fingertips.'
Our Pledge to Deliver Memories 100 Years into the Future
We are not just a group that remakes school bags. We are 'culture bearers' who sew together family stories and create value loved for 100 years. Our dream continues.
**Remake as a 'Time Capsule' Connecting Three Generations:** A school bag used by a child becomes a father's wallet, which eventually transforms into a key case for a grandchild. We achieve true sustainability where one object lives for 100 years across three generations.
**'Memory Design' Starting Before Enrollment:** We will make 'choosing a school bag with remaking in mind' the new common sense in Japan. Before entering school, parents and children will talk about 'What kind of wallet should we make in six years?' and start wearing the bag dreaming of its future reunion. We produce an experience where affection deepens throughout the six years.
**Toward 'JAPAN REMAKE' Admired by the World:** We will refine this technology and culture to the point where the world praises Japanese Randoseru remakes as 'magical.' We envision a society where all children in Japan proudly carry their memories after graduation and talk about their stories as adults. That is the future we draw.
From 'I can't use it anymore because I graduated' to 'I can be with it forever because I graduated.' Askal Kaban Kobo, with the pride of craftsmen who know the 'afterlife' of 100,000 bags, will create a new scenery for graduation in Japan from here in Ichinomiya.
### [Record of Achievements and Trust]
**Cumulative Remake Achievement:** Over 100,000 units (as of October 2025) - 2018: 1,818 units - Start by craftsmen's trial and error - 2019: 3,623 units - Rapid growth of approx. 200% YoY - 2020: 9,419 units - Expansion of 'memory organizing' demand during the pandemic - 2021: 14,418 units - Introduction of the industry's first 'Permanent Repair Warranty' - 2022: 16,770 units - Sophistication of quality control systems - 2023: 17,171 units - Deepening partnerships with manufacturers, etc. - 2024: 20,079 units - Surpassed 100,000 cumulative units / Certified as Aichi Brand - 2025: 22,309 units - Record high / New facility project started
**Social Media Influence:** 212,000 followers (one of Japan's largest school bag communities) **Market Evaluation:** Ranked No. 1 in Rakuten Ichiba's Women's Wallet category for 10 consecutive days (March 2026) **Official Certification:** Certified as an 'Aichi Brand Company' by Aichi Prefecture (No. 1811)
**[About Askal Kaban Kobo Co., Ltd.]** Representative: Taisuke Ohashi, CEO Address: 32-1 Nishinanachohara, Meiji, Ichinomiya, Aichi 494-0012 (New Workshop: 5 Nishishimodai, Kariyasuka, Yamato-cho, Ichinomiya, Aichi 491-0934) URL: https://askal.jp/
FACT BOX
- Source: PR TIMES
- Category: News