Ashibi Company Collaborates on Development of "Mobilit.E.S," a Location Service for Mobility that Transforms "Movement" into an Attraction
Ashibi Company has collaborated on the development of Yamaha Motor's location-based mobility service, "Mobilit.E.S." This service, which turns movement into an attraction, will be fully implemented on Okushiri Island, Hokkaido, starting in April, contributing to regional appeal and tourism revitalization.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 22:00
- 🔍 Collected: April 3, 2026 at 17:10
- 🤖 AI Analyzed: April 21, 2026 at 05:15 (420h 4m after Collected)
Ashibi Company has recently collaborated with Yamaha Motor Co., Ltd. (Headquarters: Iwata City, Shizuoka Prefecture, Representative Director and President: Motofumi Shitara) in the development of "Mobilit.E.S," a location service for mobility that "transforms every place into a theme park." This service links smartphone applications with audio content, external lighting equipment, projectors, and digital signage, providing an experience where movement itself becomes an attraction. It has been implemented on Okushiri Island, Hokkaido, since April, and will continue to expand its service areas, contributing to the promotion of local attractions and the revitalization of tourism.
Based on the concept of "making movement more fun and educational," "Mobilit.E.S" has undergone repeated trials in various locations including Okinawa Prefecture and Oita Prefecture. From April 2026, the service will be officially offered to local governments and tourism stakeholders.
The service combines mobility with a dedicated application, linking with content such as audio guides, projection mapping, and digital signage videos in various locations within a set area. When tourists carry a device with the WEB application set up and move around the area, an audio guide introduces nearby tourist attractions and recommended spots, and performances like projection mapping are activated.
The content of the performances can also be changed according to the season, time, weather, as well as the number of times a designated spot is approached or the route taken. This allows for attracting visitors to different locations based on seasons and weather, and encourages tourists to explore by enjoying different content each time they visit the same spot.
Mobilit.E.S Official Website: https://www.yamaha-motor.co.jp/mobilites/
© Yamaha Motor Co., Ltd.
About Ashibi Company:
Ashibi Company is a comprehensive entertainment creation company born in Okinawa.
Under the company name embodying the Okinawan spirit of "Ashibi (=play)," it transmits from Okinawa to the world.
[Company Profile]
Company Name: Ashibi Company, Inc.
Established: July 23, 2014
Location: 2F, Cafuna Asahibashi B Block, 1-9 Asahi-machi, Naha City, Okinawa Prefecture
Based on the concept of "making movement more fun and educational," "Mobilit.E.S" has undergone repeated trials in various locations including Okinawa Prefecture and Oita Prefecture. From April 2026, the service will be officially offered to local governments and tourism stakeholders.
The service combines mobility with a dedicated application, linking with content such as audio guides, projection mapping, and digital signage videos in various locations within a set area. When tourists carry a device with the WEB application set up and move around the area, an audio guide introduces nearby tourist attractions and recommended spots, and performances like projection mapping are activated.
The content of the performances can also be changed according to the season, time, weather, as well as the number of times a designated spot is approached or the route taken. This allows for attracting visitors to different locations based on seasons and weather, and encourages tourists to explore by enjoying different content each time they visit the same spot.
Mobilit.E.S Official Website: https://www.yamaha-motor.co.jp/mobilites/
© Yamaha Motor Co., Ltd.
About Ashibi Company:
Ashibi Company is a comprehensive entertainment creation company born in Okinawa.
Under the company name embodying the Okinawan spirit of "Ashibi (=play)," it transmits from Okinawa to the world.
[Company Profile]
Company Name: Ashibi Company, Inc.
Established: July 23, 2014
Location: 2F, Cafuna Asahibashi B Block, 1-9 Asahi-machi, Naha City, Okinawa Prefecture