Nagoya's ASCH Salon Achieves Over 9.48 Million TikTok Views, Multiple Videos Surpass 1 Million

ASCH, a total beauty salon operating across Nagoya, has surpassed 9.48 million views on its TikTok videos. Numerous posts have exceeded 1 million views, generating strong reactions as a salon's social media presence. ASCH was among the first beauty salons to adopt TikTok, focusing on content that highlights not only hairstyles and beauty techniques but also staff personalities, daily salon life, junior staff growth, and behind-the-scenes footage—effectively showcasing the human side of salon work.

The video that gained significant attention captured ASCH's signature brightness and staff individuality, receiving widespread positive feedback from viewers. In today's market, salon selection is based not only on technical skill but also on 'who will serve me' and 'what kind of atmosphere the salon has.' ASCH continues to leverage social media to convey the authentic charm of its salon, making it more accessible and relatable to clients and beauty students alike.

For beauty students and younger generations, social media has become a key gateway to discovering salons. By sharing the salon's atmosphere, staff personalities, and the joy of working there, ASCH aims to spark interest not only in visiting but also in employment opportunities.

Moving forward, ASCH will continue to utilize platforms like TikTok and Instagram to share the joy of beauty, staff development, and the unique appeal of its salon.

ASCH operates four locations in Nagoya as a full-service beauty salon, employing over 130 staff members. Owners Hiroyuki and Takayuki Obayashi are internationally recognized beauty professionals, renowned for their high-level technical expertise. A still from one of their videos shows a vibrant and joyful atmosphere.