ASCH Enhances Training Curriculum with Overseas Cutting Education as Successor Hiroshi Ohayashi Returns from Abroad

ASCH, operating total beauty salons in Nagoya, is advancing a new training system by incorporating overseas educational frameworks and practical technical instruction, following the return of Keiyuki Ohayashi. Keiyuki graduated with top honors from the three prestigious academies—Vidal Sassoon Academy, TONI & GUY Academy, and SANRIZZ Academy—and gained experience as a lead stylist at Sanrizz, a renowned salon in London.

The skills required of a hairstylist go beyond technical precision. It is essential to accurately assess each client’s bone structure, hair texture, hair flow, and lifestyle, and to propose hairstyles that are not only suitable for the moment but also easy to recreate in daily life.

ASCH has long nurtured young staff through in-house training, technical evaluations, and mentorship by senior stylists to develop their technical skills, customer service abilities, and personal growth. With Keiyuki Ohayashi’s return from London, where he acquired both academic knowledge and hands-on experience, ASCH is now integrating internationally recognized practical approaches and teaching methodologies into its training environment.

During his studies abroad, Keiyuki mastered the foundational theories of cutting, precise techniques, and the conceptual framework behind design. At Sanrizz, he served as a top stylist, working with diverse clients possessing varying hair textures, bone structures, and fashion sensibilities, thereby refining his ability to make on-the-spot proposals and adapt to real-world demands.

Overseas education emphasizes not only mastering fundamental techniques but also logically understanding 'why a technique is necessary' and 'how it suits the client.' In contrast, Japanese beauty education excels in meticulous customer service, thoughtful hospitality, and reliable service quality—strengths that are admired worldwide.

ASCH aims to create a more practical and effective training system by combining the best of domestic education with the hands-on techniques and philosophies learned abroad.

Staff learned techniques by performing actual cuts on models based on development diagrams.

Additionally, on June 1, 2026, ASCH held a cutting seminar at its Dankei-dori store, inviting a Sassoon instructor from London. The seminar utilized development diagrams to visualize haircut structures, aiming to teach technical skills through theory rather than intuition alone. This event was featured in the beauty industry magazine 'Biyo Bunka,' drawing attention to ASCH’s innovative educational initiatives.

Moving forward, ASCH will systematically share with junior staff knowledge on cutting theory based on bone structure and hair texture, design principles, techniques for enhancing reproducibility, and client consultation skills. The focus will be on cultivating stylists who can think critically—not just 'how to perform a technique,' but also 'why it is used' and 'how it enhances the client’s natural beauty.'

ASCH is committed to further improving the quality of staff training to deliver higher technical standards and greater customer satisfaction to its local clientele. By valuing the fundamentals of hairstyling while integrating the strengths of both domestic and international practices, ASCH aims to become a salon that provides practical, up-to-date techniques suited to the modern era.