Asante Launches New TV Commercial “Right Now! Termite Busters” to Raise Awareness of Termite Prevention

Asante Inc., a provider of comprehensive home maintenance services including termite control, is airing a new TV commercial centered around May, when demand for termite prevention rises, as part of its efforts to expand awareness and strengthen its brand. The commercial, titled “Right Now! Termite Busters,” highlights termite damage as an issue that is often overlooked by owners of wooden detached houses who assume their homes are safe. It presents everyday signs such as swarming winged ants and creaking floors as possible indications of termite damage, emphasizing the importance of early action. The ad also introduces an easy-to-remember new phone number and features familiar cast members from previous Asante commercials as the trustworthy “Termite Busters.” Through this approach, Asante aims to make termite prevention feel more accessible, raise awareness of the need for termite control, and improve the image of the industry as a whole. The new TV commercial is available in 30-second and 15-second versions and has been airing since May 1, 2026. Broadcast areas include Shizuoka, Yamanashi, Aichi, Mie, Gifu, Shiga, Kyoto, Nara, Wakayama, Osaka, Okayama, Kagawa, Hiroshima, Ehime, Kochi, and Kagoshima from May 1, with Yamagata, Miyagi, Fukushima, Niigata, and Nagano added from May 7. The commercial is also available on Asante’s official website. In addition to TV, Asante will distribute related video content through YouTube, TVer, search ads, Google Maps, and other digital channels to encourage public interest in termite prevention. Spring is the season when termites take flight. Winged ants seen recently may be termites feeding on a home. The main termite species causing significant building damage in Japan are the Japanese subterranean termite and the Formosan subterranean termite. They remain active under floors and inside walls throughout the year. The Japanese subterranean termite typically swarms from April to May, or June in the Tohoku region, while the Formosan subterranean termite swarms from May to July. If winged ants are found inside or around a home, there may be a termite nest nearby. When winged termites appear, it indicates that a developed nest may be nearby and termite damage may already be progressing. Temporary measures include vacuuming them up or washing them away with hot water if they appear in an entranceway or bathroom. Insecticides are not strongly recommended because they may cause the insects to burrow into the soil. These are only temporary responses, so homeowners should have a professional inspection and discuss future countermeasures. Keeping a few specimens in tissue can also help specialists during the inspection. Asante’s “Termite Busters” are a professional termite control team backed by more than 50 years of experience. With deep knowledge of termite ecology and wooden house structures, along with trained technical expertise, the team provides high-quality service from detailed inspections and treatment to after-sales support. Asante focuses on proposing transparent and optimal solutions tailored to customers, protecting homes from termite damage. Free underfloor inspections are also available. Founded in 1970 in Fuchu, Tokyo as Sanyo Shodokusha, Asante has provided comprehensive home maintenance services centered on termite control for more than half a century. Under its management philosophy of “developing people and technology, and protecting people, homes, and forests,” the company aims to ensure customer safety and peace of mind, extend the life of wooden homes, contribute to environmental conservation, and pass Japan’s wood culture on to the future.