Mitsuya Fruit Soda Plum to be Released for a Limited Time from April 28

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will release the carbonated beverage 'Mitsuya Fruit Soda Plum' for a limited time starting April 28. 'Mitsuya Fruit Soda Plum' is a limited-edition revival product, modernly arranged, of the 'Mitsuya' brand's first fruit juice carbonated beverage launched in 1974. It is characterized by the deep fruitiness of plum and a refreshing sweet-sour taste. By adopting the 'Fruit Enhancement Method,' which lowers the heat sterilization temperature compared to conventional methods, the fruit flavor is enhanced. The package is based on the iconic colors of the time, with a large illustration of plums and the 'Mitsuya' arrow feather design. The product features are clearly communicated through the 'Revival' icon and the phrase 'refreshing and sweet-sour'. The 'Mitsuya' brand, which has continued for over 140 years, upholds 'Move your heart.' as its brand purpose, aiming to be the most 'heart-moving carbonated beverage' and the most beloved sustainable brand. Product Name: Mitsuya Fruit Soda Plum. Container/Volume: PET 500ml. Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax). Category: Carbonated beverage (1% fruit juice). Release Date: April 28 (sales planned until June). Sales Area: Nationwide.