Asahi Soft Drinks to Launch New TVCM for 'Asahi Oishii Mizu Tennen Sui Simple Eco Label' Featuring Hiroyuki Yamazaki and Meru Nukumi on April 14

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayo Kondo) will launch new TVCMs for 'Asahi Oishii Mizu Tennen Sui Simple Eco Label' on April 14, 2026, featuring Hiroyuki Yamazaki and Meru Nukumi. Three TVCMs, titled 'Gomi Sute Maniawashi Hagashi' (Timely Trash Disposal Peeling), 'Ryote Omutaku Temo Hagashi' (Peeling Even with Heavy Hands), and 'Omnibus Hagashi' (Omnibus Peeling), will be aired. Each CM begins with Yamazaki and Nukumi easily peeling off the label, emphasizing the product's 'easy-peel' feature in various daily scenarios. The 'Asahi Oishii Mizu Tennen Sui Simple Eco Label' will also undergo a label design renewal on April 14, with a white background to enhance brand logo visibility. Alongside this, the first phase of the 'Raku Jikkan Campaign' will run from April 14 to August 3, where consumers can apply by scanning a QR code on the back of the label to win prizes that 'make life easier,' such as automatic opening/closing trash cans and dishwashers. The brand's official website is https://www.asahiinryo.co.jp/oishiimizu/sp/ and its YouTube channel is https://www.youtube.com/channel/UC7Q_rnMbrqfDHnEKwuyjjxg. Hiroyuki Yamazaki, born January 14, 1976, from Saitama, is a comedian and member of Untouchable. Meru Nukumi, born March 6, 2002, from Aichi, is a model and actress, an exclusive model for 'Cancam' magazine, and has appeared in numerous TV dramas and films.