Asahi Soft Drinks: Awareness Survey on Eco-friendly Behavior
Asahi Soft Drinks Co., Ltd. conducted an internet survey on eco-friendly behavior among 300 men and women aged 20-50 nationwide from March 12-16, 2026. The survey revealed that over 70% of respondents found eco-friendly actions, particularly peeling plastic bottle labels, troublesome. Approximately 40% found label peeling bothersome, with tearing mid-way being a specific stress factor. Conversely, over 70% believe that easier eco-friendly actions would promote continuation, indicating the importance of 'ease' for sustained eco-friendly behavior. Asahi Soft Drinks has been selling 'Asahi Oishii Mizu Tennen Sui Simple eco Label' since 2021, designed for easy label removal.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 14, 2026 at 11:24 (53 min after Collected)
Asahi Soft Drinks Co., Ltd. conducted an internet survey from March 12-16, 2026, targeting 300 individuals aged 20-50. Over 70% of respondents reported finding eco-friendly actions troublesome. 76% felt it was difficult to express that eco-friendly actions were bothersome. The top eco-friendly actions were peeling plastic bottle labels (74.7%), separating cans/bottles (67.0%), and rinsing plastic bottles (64.3%). For label peeling, 40.7% found it troublesome, with common stresses being tearing mid-way (39.0%), difficulty finding perforations (38.3%), and difficulty with short nails (32.0%). Reasons for continuing included rules (49.6%), habit (37.8%), and guilt (25.2%). 90% of those who peel 7+ labels weekly stated that easier methods would help them continue. Asahi Soft Drinks has offered 'Asahi Oishii Mizu Tennen Sui Simple eco Label' since 2021, designed for easy label removal.