'Asahi Jurokucha Rooibos Blend' to be Released on May 19
Asahi Soft Drinks will launch 'Asahi Jurokucha Rooibos Blend' on May 19, featuring a sweet, fragrant, and refreshing taste with high-quality rooibos, caffeine-free and free of 28 specified allergens.
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- 📰 Published: April 2, 2026 at 23:00
Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will launch 'Asahi Jurokucha Rooibos Blend' on May 19.
'Asahi Jurokucha Rooibos Blend' is a 'Jurokucha' product that uses carefully selected rooibos, free from impurities and highly aromatic, characterized by a sweet, fragrant, and refreshing taste. Leveraging the blending techniques cultivated over the years, we have carefully selected and blended ingredients that pair well with rooibos. Being caffeine-free and free of 28 specified allergens, it can be safely consumed by everyone from small children to adults.
Against the backdrop of increasing health consciousness, interest in rooibos tea is expanding in the unsweetened tea market. Through the launch of this product, we aim to provide consumers with a new option in unsweetened tea.
'Jurokucha' is carefully blended with 16 carefully selected ingredients, pursuing deliciousness and health based on Eastern health philosophy, using a unique manufacturing method. We will continue to promote the health value unique to blended tea, and launch products and develop promotional activities that meet the changing needs of our customers.
[Product Overview]
Product Name: Asahi Jurokucha Rooibos Blend
Container/Volume: PET 630ml
Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)
Category: Soft Drink
Release Date: May 19
Sales Region: Nationwide
FAQ
What are the main features of 'Asahi Jurokucha Rooibos Blend'?
It features a sweet, fragrant, and refreshing taste using high-quality rooibos without any off-flavors. It's caffeine-free and free of 28 specified allergens, making it safe for a wide range of consumers.
Why is Asahi Soft Drinks launching a rooibos blend tea?
To offer consumers a new option amidst growing health consciousness and increasing interest in rooibos tea within the unsweetened tea market. It also aims to strengthen the existing 'Jurokucha' brand.
When and where can I buy 'Asahi Jurokucha Rooibos Blend'?
It will be released nationwide starting May 19, 2024. It comes in a 630ml PET bottle, with a suggested retail price of 200 yen (excluding tax) and 216 yen (including tax).