'Japanese Black Tea' Package Renewal

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will renew the packaging of 'Japanese Black Tea Unsweetened Iced Tea,' 'Japanese Black Tea Straight Tea ~Made with Domestic Honey~,' and 'Japanese Black Tea Milk Tea' starting with products manufactured in early April.

'Japanese Black Tea' is a tea beverage that uses 100% domestic black tea leaves, with a focus on domestic ingredients. Using domestic black tea leaves characterized by a rich, solid taste and elegant aroma, you can enjoy the deep flavor and mild drinkability of authentic black tea. In addition to the 'Unsweetened Iced Tea,' which features an unsweetened and less astringent taste, three products are being rolled out nationwide: 'Straight Tea ~Made with Domestic Honey~,' luxuriously finished with domestic honey, and 'Milk Tea,' blended with domestic milk.

In this package renewal, the flavor characteristics are easily communicated by placing an icon that says '100% Domestic Black Tea Leaves' and including the phrase 'Mild and Deep.'

Japanese black tea is characterized by its 'pure taste without miscellaneous flavors' and 'mild mouthfeel,' and is highly evaluated at global competitions, with its popularity rapidly increasing. According to the Local Black Tea Association, the number of Japanese black tea production bases has increased more than tenfold from 95 locations in 2009 to over 1,000 locations in 2023, and is expected to increase to 1,093 locations in 2025. Through the sale of 'Japanese Black Tea,' made with 100% domestic black tea leaves, Asahi Soft Drinks will also contribute to the revitalization of tea agriculture, which is part of Japanese culture.