New 'Smart Drinking' TV Commercial 'Smadori ga Een en! Tokidoki Non-Al' Starts Airing June 1st

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will begin airing its new TV commercial, 'Smadori ga Een en! Tokidoki Non-Al,' in the Hokkaido area starting June 1st, promoting 'Smart Drinking' (Smadori), a concept where both drinkers and non-drinkers respect each other's choices. A nationwide broadcast is scheduled for mid-July. This commercial introduces 'Tokidoki Non-Al' (occasional non-alcoholic drinks) as a way to practice Smadori, encouraging viewers to choose non-alcoholic beverages according to their preferences and pace while drinking. Masatoshi Hamada, Chocolate Planet (Shohei Osada and Shun Matsuo), and Naomi Watanabe continue their roles from the previous campaign. Through conversations reflecting on the previous night's drinking, the commercial depicts how incorporating 'Tokidoki Non-Al' allowed them to share a fun time and wake up feeling normal the next morning. In another scene, while discussing whether to go to a second venue, it is revealed that Hamada had been practicing 'Tokidoki Non-Al,' leading them to head to another spot. Three web videos will also be released alongside the TV commercial, showcasing how to incorporate 'Tokidoki Non-Al' based on individual physical conditions and next-day schedules. Both the TV commercial and web videos conclude with the tagline 'Enjoyable drinking, just the right amount of buzz,' introducing various Asahi products. Asahi Breweries aims to further penetrate the 'Smadori' concept through these broadcasts and videos, striving to realize the group philosophy of 'creating tastes that exceed expectations and a fun lifestyle culture.'