Clear Asahi Karoyaka Shikomi to be Released in Limited Quantity Starting May 26

Asahi Breweries, Ltd. will release its new product 'Clear Asahi Karoyaka Shikomi' from the 'Clear Asahi' brand in limited quantities starting May 26. On the same day, the company will begin airing a new TV commercial for 'Clear Asahi' titled 'Is Your Drink Clear?' featuring actor Takumi Kitamura.

'Clear Asahi Karoyaka Shikomi' builds on the characteristic barley richness and crisp taste of the 'Clear Asahi' brand, while utilizing specific hops that create a floral aroma, resulting in a light drinking experience with an alcohol content of 4%.

Based on refreshing colors that evoke the fresh greenery and sunlight of summer, the package design features an illustration of overflowing foam, consistent with the standard 'Clear Asahi,' to convey the product's feature of a 'light drinking experience.'

[Product Overview]
Product Name: Clear Asahi Karoyaka Shikomi
Category: Happoshu (②)
Container/Volume: 350ml can / 500ml can
Alcohol Content: 4%
Pure Alcohol Amount: 11.2g / 16.0g
Release Date: May 26
Region: Nationwide
Production Factories: Fukushima Factory, Hakata Factory
Price: Open price

The new TV commercial, 'Is Your Drink Clear?', highlights the unique value of 'Clear Asahi' through scenes of Takumi Kitamura enjoying the drink.

In addition to the TV commercial, Asahi will promote the product through web-exclusive videos promoting its 'clear deliciousness' and sales promotional activities such as the 'Get It Guaranteed! Clear Deliciousness Realization Campaign,' aiming to strengthen brand communication and create new drinking opportunities.