Asahi Breweries Selects 10 Municipalities for 4th Round of Corporate Furusato Tax Donations
Asahi Breweries decided to donate a total of 100 million yen to 10 local governments for its 4th corporate furusato tax project themed 'Promotion of Smart Drinking.' The recipients were selected from 57 applicants to foster a responsible drinking culture.
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- 📰 Published: May 22, 2026 at 23:10
- 🔍 Collected: May 22, 2026 at 14:31
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Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) will donate 10 million yen each to 10 local governments, totaling 100 million yen, as the fourth round of its corporate furusato tax donation project launched in 2024. The theme is 'Promotion of Smart Drinking.' The selected municipalities are Tsugaru City and Towada City (Aomori), Fuefuki City (Yamanashi), Nanao City (Ishikawa), Kyotango City (Kyoto), Tenri City (Nara), Tonosho Town (Kagawa), Matsuyama City (Ehime), Saga City (Saga), and Yonabaru Town (Okinawa).
Asahi Breweries advocates 'Smart Drinking' (diversity in drinking styles), aiming for a society where both drinkers and non-drinkers can respect each other. Through this donation, in collaboration with local governments, the company aims to support and expand 'Responsible Drinking' initiatives. Key focuses include 'cultivating a new alcohol culture and improving literacy for the next generation' and 'promoting health, well-being, and diversity understanding' through regional community building. An open application was held from April 1 to May 7, receiving submissions from 57 local governments.
The Corporate Furusato Tax system allows companies to receive tax credits when donating to regional revitalization projects conducted by local governments. In 2024, Asahi donated 100 million yen to projects supporting festivals, fireworks, and food culture. These efforts were recognized with the Minister's Award for Regional Revitalization. In 2025, the company provided another 100 million yen in support with the goal of 'creating a smart drinking society' and 'solving alcohol-related social issues.' JTB Corp., which operates the 'Furusato Connect' portal, provides overall support for the donation process. Specific projects using these funds will be discussed among the municipalities, Asahi Breweries, and JTB.
Following the Asahi Group Sustainability Basic Policy, the group focuses on five key issues: Environment, Community, Responsible Drinking, Health, and Human Rights. Regarding 'Responsible Drinking,' the group strives to reduce inappropriate drinking and solve alcohol-related issues by creating new drinking opportunities. Through this donation, Asahi aims to further promote 'Smart Drinking' and realize a society where everyone can enjoy drinking in their own way.
Asahi Breweries advocates 'Smart Drinking' (diversity in drinking styles), aiming for a society where both drinkers and non-drinkers can respect each other. Through this donation, in collaboration with local governments, the company aims to support and expand 'Responsible Drinking' initiatives. Key focuses include 'cultivating a new alcohol culture and improving literacy for the next generation' and 'promoting health, well-being, and diversity understanding' through regional community building. An open application was held from April 1 to May 7, receiving submissions from 57 local governments.
The Corporate Furusato Tax system allows companies to receive tax credits when donating to regional revitalization projects conducted by local governments. In 2024, Asahi donated 100 million yen to projects supporting festivals, fireworks, and food culture. These efforts were recognized with the Minister's Award for Regional Revitalization. In 2025, the company provided another 100 million yen in support with the goal of 'creating a smart drinking society' and 'solving alcohol-related social issues.' JTB Corp., which operates the 'Furusato Connect' portal, provides overall support for the donation process. Specific projects using these funds will be discussed among the municipalities, Asahi Breweries, and JTB.
Following the Asahi Group Sustainability Basic Policy, the group focuses on five key issues: Environment, Community, Responsible Drinking, Health, and Human Rights. Regarding 'Responsible Drinking,' the group strives to reduce inappropriate drinking and solve alcohol-related issues by creating new drinking opportunities. Through this donation, Asahi aims to further promote 'Smart Drinking' and realize a society where everyone can enjoy drinking in their own way.
FAQ
Which 10 municipalities did Asahi Breweries select for its 4th round of corporate furusato tax donations?
Asahi Breweries selected 10 municipalities from 57 applicants for its 4th round of corporate furusato tax donations.
How much money did Asahi Breweries donate in total for the 4th round of its corporate furusato tax project?
Asahi Breweries donated a total of 100 million yen for the 4th round of its corporate furusato tax project.
What was the theme of Asahi Breweries' 4th corporate furusato tax donation project?
The theme of Asahi Breweries' 4th corporate furusato tax donation project was 'Promotion of Smart Drinking.'
How many local governments applied to receive donations from Asahi Breweries' 4th corporate furusato tax project?
A total of 57 local governments applied to receive donations from Asahi Breweries' 4th corporate furusato tax project.
What is the purpose of Asahi Breweries' corporate furusato tax donations to local governments?
The purpose of Asahi Breweries' corporate furusato tax donations is to foster a responsible drinking culture in local communities.