Asahi Breweries, Ltd. will commence broadcasting a new TV commercial for its product, "Asahi Gold," starting April 14. The commercial, titled "Gold Deliciousness, Born.", features actors Takeru Satoh and Kou Shibasaki. "Asahi Gold" is a 100% malt draft beer characterized by its rich malt flavor and refreshing aftertaste, also launching on April 14. The promotional strategy includes approximately 7,000 GRP of TV commercial airtime, web-exclusive commercials, and in-store campaigns to increase brand awareness and encourage consumption.
FACT BOX
- Source: PR TIMES
- Category: campaign