Asahi Mutual Life x Cinnamoroll: Announcing the 'Jimoto (Local) Cinnamoroll General Election' to determine the most popular of 64 nationwide designs!

Asahi Mutual Life Insurance Company (President: Kenichiro Ishijima, hereinafter 'the Company') has created 'Jimoto Cinnamoroll Designs' featuring Sanrio Co., Ltd.'s character 'Cinnamoroll,' who serves as the company's mascot.

To help people feel more connected to the 'Jimoto Cinnamoroll Designs' that represent the local communities of our 58 branches nationwide, we will hold the 'Jimoto Cinnamoroll General Election' starting March 27, 2026 (Friday).

The general election will be held in two stages: a preliminary vote to select the top 20 designs from the 64, and a final vote to determine the most popular 'Jimoto Cinnamoroll Design' among them.

During the campaign period, users can vote once per day via the special general election page. Participants will receive an original 'Jimoto Cinnamoroll Design' wallpaper as a gift.

■ 'Jimoto Cinnamoroll General Election' Campaign Overview

1. Wallpaper: All participants who vote on our special page will receive a wallpaper (total of 73 designs, including 64 standard and 9 secret designs).

2. Acrylic Charms: 10,000 winners will be selected by lottery from those who participate in monthly events held at our branches and offices to receive a 'Jimoto Cinnamoroll Acrylic Charm.'

3. Clear Files and Face Towels: For those who fill out a survey distributed by our sales staff, we will give away clear files to the first 100,000 people (50,000 for the preliminary version and 50,000 for the final version). Additionally, those who present their current life insurance policy (excluding Asahi Mutual Life policies) to our sales staff will receive a face towel, limited to the first 50,000 people.