Asagiri Dairy to Open 91-Day Pop-Up Store at Haneda Airport

Asagiri Dairy Co., Ltd., based in Fujinomiya City, Shizuoka, is launching a 91-day promotional pop-up store for its 'Asagiri Milk' sweets brand at Haneda Airport Terminal 1's 'Haneda Star Sweets' marketplace, beginning April 8, 2026. This is the brand's first entry into the airport. The store will offer a range of products made from fresh milk sourced from the Asagiri Plateau at the foot of Mt. Fuji. The product lineup includes Asagiri Milk (260 JPY), milk coffee (280 JPY), Rich Milk Sand (400 JPY), milk cream puffs (420 JPY), pancake sandwiches (260 JPY), and other baked goods. The company states this initiative is part of its effort to address the societal issue of declining milk consumption.