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專精於生成AI顧問服務的Arty Intelligence Lab.（代表：橋口 剛）以「生成AI在創意領域的實用性可達何種程度？」為主題，進行了一項實證實驗，將書籍從企劃、執筆、校對、插畫生成到推廣設計的全流程與生成AI共同創作。其成果便是出版了《外資系セールス解体新書》（暫譯：外商銷售解剖新書），並成功登上Amazon「銷售與業務」、「職涯」、「組織理論」三大分類的冠軍寶座。
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《外資系セールス解体新書》（Kindle版：1,250日圓／平裝版：1,980日圓）
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關於本書
本書由曾任Google日本法人執行董事的作者執筆，記錄了外商IT企業銷售組織的真實樣貌。本書並非嚴肅的「How-to」指南，而是以「一半是娛樂書」的概念獲得支持，從外商經驗者到無經驗者，廣泛讀者群皆給予「太真實了」、「是個我不知道的世界」等迴響。
本書的特色不僅在於內容本身，更在於將生成AI融入了整個製作流程。從企劃階段到執筆、校對、插畫生成、推廣設計，所有環節都並行使用了多種生成AI工具。
實證實驗的背景：顧問親身實踐
Arty Intelligence Lab.是一家協助日本中堅及中小型企業導入、活用生成AI的顧問公司。代表橋口秉持著「若要談論生成AI的可能性，就應該在最具挑戰性的領域親自驗證」的理念，選擇了執筆、編輯、推廣等非技術領域作為實驗舞台。
主題方面，則活用了作者在Google日本法人任職期間累積的外商IT企業銷售組織一手資訊。透過將現有專欄素材與生成AI結合，實現了從企劃到出版、推廣的一貫流程。
活用生成AI的製作流程
使用工具
Claude（執筆、校對）／Gemini（整體審閱、架構檢查）／ChatGPT（策略腦力激盪）／Cursor（AI整合編輯器）／Nano Banana Pro（插畫生成）／Gemini Canvas（推廣設計）／Perplexity（資訊調查）／Genspark（封面生成）
製作流程
・企劃、架構設計：透過Claude與Gemini進行人物設定、獨特性驗證、章節架構設計的腦力激盪。
・執筆：約80%由作者本人執筆（智慧型手機語音輸入＋Cursor），剩餘20%由生成AI負責。AI用於生成術語集、專欄大綱等。
・校對、架構檢查：透過Gemini進行全篇的邏輯一致性與錯字檢查，再針對各章節進行精確校對。
・插畫、封面製作：使用Nano Banana Pro（Imagen）生成插畫，並透過Genspark幾乎一次就完成了封面設計。
・推廣設計：利用Gemini Canvas設計廣告預算分配、社群媒體策略、上市時程。並與ChatGPT、Claude三方並行，進行價格策略的討論。
常見問題
What is Arty Intelligence Lab. and what was the purpose of this experiment?
Arty Intelligence Lab. is a consulting firm that supports the adoption and utilization of generative AI in Japanese small and medium-sized enterprises. The purpose of this experiment was to verify the practical applicability of generative AI in the creative domain by co-creating an entire book production process using AI.
What book was created using generative AI, and what was its success?
The book created is titled "外資系セールス解体新書" (Dissecting Foreign Companies' Sales: A New Manual). It achieved simultaneous #1 rankings in three Amazon categories: "Sales & Marketing," "Career," and "Organizational Theory."
What stages of book production were involved in the AI co-creation process?
The entire process, from planning and writing to proofreading, illustration generation, and promotion design, was co-created with generative AI.
What specific generative AI tools were used in the production?
A variety of tools were used, including Claude for writing and proofreading, Gemini for overall review and structure checks, ChatGPT for strategy brainstorming, Cursor as an AI integrated editor, Nano Banana Pro for illustration generation, Gemini Canvas for promotion design, Perplexity for information research, and Genspark for cover generation.
What was the author's role in the writing process?
The author wrote approximately 80% of the book, with generative AI contributing to the remaining 20%, primarily for generating glossaries and the core structure of columns.
